After a delicious lunch, take a break between work. ...... Speaking of drinks are essential!

If you look at the vending machines, you will find not only coffee but also tea drinks such as Japanese tea and tea.

Speaking of which, coffee and ＜ Tea drink ＞ Since when has the variation of? Increased?
Let's take a look at these trends and this fall!

As there is the word “coffee break”, there are many people who associate “break = coffee”.
Above all, it is said that canned coffee is actually born in Japan.

In 1969, coffee became a drink that you can drink anytime, anywhere.
This year, a major manufacturer released canned coffee in Japan. The next year's Osaka Expo became a big hit product.

当時は、高度経済成長期。そんな世情も後押ししてか、缶コーヒーは働く日本人の相棒となっていったのです。

It has been about 50 years since canned coffee has become a national drink.

近年はカフェ人気・コーヒーブームの影響もあり、缶コーヒーに変化が！専門店並のこだわりを発揮した商品が、自動販売機に並ぶようになりました。

容器も様々なものが登場。昔は缶コーヒーと言えば、小さめの缶が主流でした。
プシュッと開けてゴクゴク飲み干せる190〜250ｇサイズは、もちろん今も健在です。

The new tide that joined there is a bottle that is said to be recapped.
In the 2000s, recap-style can bottles became a hot topic. In the last few years, plastic bottles have become standard!

どちらも開封後に持ち歩け、自分の好きなタイミングで味わえるのがメリット。
働き方や志向の多様化にあわせて、缶コーヒーも進化してきたと言えそうですね。

Canned coffee has been updated for many years.
On the other hand, the variation of PET bottles is increasing at a tremendous speed. ＜ Tea drink ＞ .

Speaking of tea, is the water that moisturizes the throat? A meal companion?

いえいえ。いまや、コーヒーと並ぶ嗜好品として、その存在感を放ち、ブレイクタイムのお供は＜お茶系ドリンク＞という「ティーブレイク」派も増えてきているんです。

Let's take a look at the recent trend of <tea-based drinks>.

From teas such as green tea, buckwheat tea, brown rice tea, azuki tea and black bean tea to “world” teas such as rooibos tea, jasmine tea and corn tea, you will find a variety of Japanese and Western teas. Enjoy with a plastic bottle.

その＜お茶系ドリンク＞に大きなインパクトを起こしたのが、2010年代の「ほうじ茶ブーム」。
ほうじ茶ラテの登場に、「和テイストでカフェ気分?!」と驚いた人もいるのでは？

And in the last 1-2 years, there are especially many tea-based variations!

Black tea with plenty of fruit juice, and something that you can enjoy the gentle taste of milk.
Unique teas that are particular about the ingredients, production methods, and packaging have emerged one after another, and the taste of originality has become a hot topic.

多様なお茶に個性派紅茶に……と、快進撃を続ける＜お茶系ドリンク＞、今後の動きからも、目が離せないジャンルです！

For those who are wondering from which to try! ＜ acure ＞ Recommended people in ＜ Tea drink ＞ Let's introduce!

まずは、入社1年目のCさん（20代男性）。
おすすめは＜アキュアメイド＞の『新之助 玄米茶』。
2019年秋にデビューしたばかりの＜お茶系ドリンク＞です。

“The first time I was able to see the flow of the process until the birth of an acure made drink was this“ Shinnosuke Genmaicha ”. Under the senior in charge, I have been watching everything from development to vending machines. I have a feeling for that. ''

Mr. C and “Shinnosuke Genmaicha” are so-called friends.
So what's the taste ...?

“Taste and fragrance are all fragrant. The scent that spreads when you open the cap and the deep flavor, but the throat is refreshing.

『新之助』は米どころ・新潟こだわりのお米。『新之助 玄米茶』は、その名を冠するだけの自信作なんです。ぜひ一度試してみてください！」

This is an acure made 【Tea】Shinsyu soba cha ].
Recommended by T (male in his 20s).

“ 【Tea】Shinsyu soba cha is now in its 8th year since its debut. Many people love it, but I am one of the fans. I always like delicious places in HOT and COLD.

This refreshing feeling is perfect for refreshment in summer, and in winter, you will be healed by the fragrance and taste of fragrant soba. ''

Mr. T is in charge of work related to the installation of the vending machine in acure. He visits the Nagano area, the hometown of 【Tea】Shinsyu soba cha, several times a month.

「長野に行ったら、必ず飲みます。思い入れもありますが、なによりこの“味”がお気に入りです。」

"This, really I love!" S's that of the (Women in their 20s) favorite, acure made of " Earl Gray Rooibos ].

“I like Rooibos tea, but sometimes it ’s cumbersome to put in a tea bag.
When this product was released, “I can enjoy it with a plastic bottle! "I was happy."

Mr. S is in charge of setting up a vending machine for acure at a related facility at ekinaka and goes to various places in Tokyo every day.

“I always buy this for my break time and when I commute or go out.

柑橘系の華やかな香りで、後味はさっぱり！忙しくても、『アールグレイ ルイボスティー』があれば気分はアップ。お気に入りのドリンクは、活力源になります」

acure vending machines have the latest canned coffee as well as hot ＜ Tea drink ＞ A lot of people meet in one hall, no.

Not only drinks from acure made but also a variety of drinks carefully selected from bevarage maker are available for you to enjoy.
Please find a new favorite drink at the vending machine at acure and renew your usual break time.

* Purchasable drinks vary depending on the station and time.

広告主名：株式会社JR東日本ウォータービジネス
広告主連絡先：東京都品川区大崎1-2-2 アートヴィレッジ大崎セントラルタワー9階
媒体名：アキュアラウンジ