A variety of varieties appear each season, and it is a fruit that entertains us, but above all, I love peaches full of sweet juice! There may not be many people. Just looking at the picture above will remind you of the taste of peach that contains fresh juice. Do you know someday about such peach season?

The peach season is from early summer to summer. Did you know? The deliciousness of the chilled peach is exceptional. By the way, in the world of haiku, it seems that "peach flower" is a spring season word and "peach fruit" is an autumn season word. In this way, it may be said that peach has been useful and loved by those who live in Japan from spring to autumn, while being familiar with it from the old times as delicious fruit.

By the way, even if it says "peach" in a word, there are various varieties, and each taste has its own characteristics. For example, the representative brand "Akatsuki" in Fukushima Prefecture, which is known as one of the famous production areas of peach, is thick and has a high sugar content, and it has plenty of fruit juice.

でも、いざ買おうと思うと、桃ってちょっぴり値段が高いイメージがあったり、皮をむいたり切ったりするのが手間だったり…。他のフルーツに比べると、手軽に買えるジュースの存在も、なかなか目にしないことが多いような…!? そんな桃を手軽に、しかもまるごと食べているかのような味わいのジュースが、通勤の行き帰りで利用する身近な駅の自販機でサッと買えたら、とっても嬉しいですよね！

Installed at JR East Station,ekinakaVending machine "acureIn vending machines, the “100% straight juice” that was very popular last year【Juice】Fukushima "Akatsuki" momo"Appears this year too! But here comes the simple question. What does "straight juice" mean in the first place? How is it different from "concentrated reduced juice" that I have heard before? We asked Mr. Matsuura, who was in charge of development, the difference.

"Straight juice squeezes the whole harvested peach as it is, without adding water or adding sugar, and puts it in a container. On the other hand, concentrated reduced juice is concentrated once after the juice is concentrated, and water is added to it. The product of peach concentrated reduced juice, which was sold by the Company in the past, is brought closer to its original taste by adding sugars and flavors that were concentrated when concentrating.

なるほど、この「福島あかつき桃」の味わいが、桃をまるごとぎゅっと搾ったような、桃そのものの贅沢な味わいがするひみつ・理由は、その製法にあったのですね！　そして、この「福島あかつき桃」、加水や加糖がなされていないという点に注目です。フルーツの甘みがほしいとき、フルーツそのものが持つ甘みを味わいたいとき、ジュースは手軽でうれしいけれど、加糖による“ちょっと甘すぎる”感は気になるところ。それが今回登場の「福島あかつき桃」なら、甘すぎる心配がないどころか、桃本来が持つ、すっきりしつつもほんのり甘い味が楽しめるというわけです。つまり、まさに、「ストレート果汁」の名の通り、桃のみずみずしさがそのまま生かされているということなのですね。

Well, here, pay attention to the questionnaire that proves that peach is loved by many people! "acureAbout juice-based beverages lined up in vending machines,acureMembersacureAs a result of popular vote for all of the fan club of), it is peach juice that was born from Fukushima's peach "Akatsuki" that won the No. 1 place in the cut.【Juice】Fukushima "Akatsuki" momo"That's how it was!

In fact, since the appearance of this peach series, 2010, from domestic production to Fukushima Prefecture. In addition, it is a peach juice that has been improved and improved from 50% to 100%, and last year, from 100% concentrated reduced juice to 100% straight juice. In the questionnaireacureIn addition to passionate comments such as "I feel like I'm drinking the peach itself", "I can drink the juice of 100% of the peach juice at an affordable price. There is also a comment that "I like the sweetness of nature that has not been sugared" that was stuck during development.

this"【Juice】Fukushima "Akatsuki" momo", As mentioned above, since it appeared in 2010, has been repeatedly updated as annual. In fact, in this 2017 release version, it is the seventh generation and is a popular series. At the time of release last year and 2016, it is also the result that has been reflected in the fan's voice surely that it has been improved and evolved from 100% concentrated reduced juice to 100% straight juice.

初代から続く人気に甘んじず、ファンの声に耳を傾けながら改良をかさねてきた「福島あかつき桃」。こうした進化をとげることで、桃本来の味を楽しみたい女性からの支持がグンとアップ！（※1）　スイーツやフルーツが好きな女性の方でも、甘さや糖分、カロリーなどはやっぱり気になるポイント、という方も多いのでしょうね。いえ、それ以上に、“甘さを加えたりしない、フルーツ本来の自然の甘みや味わい”を求めている方が多いといえるかもしれません。

By the way, if you want to buy 100% peach straight fruit juice at supermarkets etc., you often sell it at a reasonable price and often feel that the hurdle is high. But "【Juice】Fukushima "Akatsuki" momo"If so, feel free to 100% straight juice quality at 170 yenekinakaI can buy it foracureAmong the drinks lined with vending machines, it seems to be especially popular with women despite the good price.

"Oh, I did my best today one day," I went home, and with a little sweet treat, I have a nice day ... what a day. At that time, instead of dessert, this ""【Juice】Fukushima "Akatsuki" momo",it's recommended. Even if you are tired, if you twist the cap, you can enjoy the original charm of peach while refreshing. Even before commuting to work in the morning, you can easily buy at the station's home, so you can easily charge the feeling of luxury peaches, though.ekinakaIf you see it, please try it by all means!

※ 1 "acureVending machine according to POS data.
※ "acureDrinks that can be purchased at Vending Machines vary depending on the station and time.

Advertiser name: JR East Japan Water Business Co., Ltd.
Advertiser Contact:TokyoShibuyaDistrictEbisuMinami 1-5-5 JREbisuBuilding the ninth floor Phone number: 03-6853-6001
Media Name:acureLounge