Installed at each station in the JR East areaacurevending machine". It looks like a seemingly ordinary (!?) Vending machine, but in factacureVending machines collect about 200 million purchasing information annually. Not only "What is selling" but also "Buyer's age / sex" and "Sold time zone" are also data.

From this dataYamateWhen you look at sales (September 2015-April 2016) of 29 train stops, it turns out that there is a characteristic popular product for each station! Do you know which of the four stations & popular drinks below, which are full of personality, and which station?

【4 stations full of personality】
The town of SubkarAkihabara
SugamoThe Jizodori Shopping Street is crowdedSugamo
Origin of KAWAII Harajuku
Downtown with Yanaka & Textile TownNippori

【Popular drink of Ano Station】
Energy drink
Soup beverage
Jelly beverage
soda drink

Have you made any predictions? Now introduce the characteristic popular drinks of 4 stations.

First of allAkihabaraLet's take a look.AkihabaraSpeaking of electric town, sacred place of idol, a deep town where shops related to anime are lined up.

The color isekinakaIn September 2016,SobulineOchanomizu/ShinjukuGo to direction 5 line home "KotobukiyaekinakaAkihabara"Open!" As a well-established hobby maker, we sell figures, plastic models, character goods and more.

LikewiseSobuRare vending machines that sell sweet sake, shiruko etc.AkihabaraA specialty of I want to explore involuntarily, deep inside ~ekinakaWhat is it?

By the way, the number of passengers isYamateIt is considerably high with 7th place in 29 stops of the train station (※ 1).acureThe number of operating vending machines is also sixth out of 29 stations.Tokyo・Ueno・ShinjukuIt boasts a number second only to Mammoth Stations. SuchAkihabaraWell, the drinks that sell notably ....

The answer is "carbonated drink". The time zone where the sales of the whole vending machine are high is between 14 and 17 o'clock. Before going out to the city, it might be that it has a refreshing feeling of refilling the spirit and getting the item you want by shopping.

Then,AkihabaraAs with, there are many use of young peopleHarajukuHow about Harajuku, a fashion city that flies across the border as a source of "KAWAII culture". 22% of station users are characterized by their 20s women (* 2) and prominently high.

So the drinks that stand out are “jelly drinks”. A greedy, fruity drink that enjoys the texture of the splash jelly and nata de coco, along with schwanstan carbonate. As there are many people using vending machine at 15-18, it may be easy sweets time. After all KAWAII Girl drinks, it was CUTE!

If Harajuku is a city of young people, it will be loved as "Grandma's Harajuku"SugamoWhat? In fact, surprisingly, it is here that "energy drinks" are sold.

In vending machines at the time of coverage, “Oronamin C” “Red Bull” “【Energy drink】LipovitanD's were lined up in a row.SugamoSilver generation who visited for a walk buys ... ......, usage time of vending machineTop7 to 9 o'clock and 20 to 21 o'clock. Apparently commuters are buying.

If you examine it,SugamoIs ranked 4th in the "town I think is a place to live" in the 2016 version of the city rankings that everyone wants to live in.YamateIt is said that it is preferred as a city with high living convenience, where the rent is relatively low at the train station stop, and restaurants and shopping streets are busy. "Energy Drink" is the demand of a wise working generation.SugamoWork hard generation without losing to the energetic silver generation who sends out to Jizo Dori shopping district!

The last thing to introduce isNippori. Known as downtown, Yanaka and the entrance of the textile townNipporiIsYamateIt is 17th (※ 4) in the number of people boarding number of the line stop station. It seems that it is a minor station, but 20th placeSugamo, 21st placeHarajukuMore people are using it.

Also,NipporiThere are many city cats, also famous as the cat's holy place (!?). There is such a reason, the image character of the station is "Nyappori". It is a character created by the station staff, and now it is limited goods like the photo right! "EcuteNipporiYou can purchase it in the "Shinbun pattern" in "."

さらに、北口コンコース内のフロアには「隠れにゃっぽり」（写真左）、「ご来駅記念スタンプ」も「にゃっぽり」、駅でもらえる日暮里MAPにも「にゃっぽり」、構内の張り紙にも「にゃっぽり」……と、アチコチで「にゃっぽり」に出会えちゃいます。ちなみに「隠れにゃっぽり」は、駅員さんが毎朝せっせと磨いているとのこと。愛を感じます。

Another point,NipporiofekinakaIt stands out in the "ecuteNippori'Wheat and yeast full' in the bakery. At the same store, we also sell “Rina Pan” with a sense of harmony. In addition to the most popular "bean bread", there are special items using Hijiki and Kinpira, seasoned eggs, and pork stew. Open from 7 o'clock, depending on the time of day you can get crowded attention in front of the store!

If it is "惣 惣", I promise that the heart and tongue of the Japanese party will also be relaxed. There is a storefront at the North Exit Concourse. Because it is not divided by the door, it sells facing the aisle, so it is also easy to buy ◎.

SuchNippori'S popular drink was a hot "soup drink". A lot of vending machine sales are early morning & late evening to late night. Certainly, when the belly is reduced, it will be bought together with the "惣 惣" for snacks in the early morning and late at night for warmth.

A little sober impressionNipporiHowever, the reality is very homelike. When you visit the same station, why not try to heal your body and mind with "Nyappori" + "惣 ぱ" + soup drink?

By the way, was the popular drink where the color of each station appeared clearly, everyone's prediction hit? In the case of a general maker-led vending machine, it is almost always the case that the same manufacturer's drinks are lined up on one aircraft. However"acureThere are about 20 vending machinesbevarage makerIt is characterized by the fact that the items of are simultaneously arranged. Therefore, it is possible to display "what the user really wants to drink", referring to the purchasing information of about 200 million items introduced earlier.

In addition, it responds to different demands depending on the installation location. For example, small plastic bottles are lined up near women-only vehicles, and switching to hot is quicker.

"acureIf you look at the lineup of vending machines, you may be able to see the characteristics of that station (!?). Please take a look at what kind of drinks are lined up at your station.

* 1 From JR East Japan “2015 1-day average number of passengers”
* 2 From JR East planning "JEKI MEDIA GUIDE 2016"
※ 3 Recruit Housing Company
※ "acureThe drinks that can be purchased at the vending machine will differ depending on the time of year. Station in the articleekinakaServices, storefronts, etc. are as of October 17, 2016.

• Advertiser name: JR East Japan Water Business Co., Ltd.
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