「のどが渇いたなぁ」って思って、ふと自販機の前に立ったとき、何を買うか...あなたはどうやって決めてますか？　どんなものが飲みたいかは漠然と思い描いていても、実際に何を買うかは、自販機のラインアップを一通り眺めて、その場で決めるという方も多いのではないでしょうか？　そんなとき、必ず目にしているのが「商品見本」。普段意識せずに目にしているこの「商品見本」、実は細かな工夫やこだわりがぎっしりと詰まった奥深い世界なのです！

Well, here again ... What is the "sample" of a vending machine? Yes, it conveys the image of the product to be purchased. You may have seen a product swatch that has actual or printed film covered in the shape of a can. However, the current "sample products" have evolved significantly from such things!

"It is the proposition in making such a dummy visually that you can effectively convey even the taste that can not be conveyed with the product package alone," says the production of the "dummy" = "product sample" of the beverage. Tatsuya Wayama, in charge of design at Tsuchiya Kogyo Co., Ltd. It is said that "the feeling of sizzle" in the advertising industry etc., and when expressing food and drink with photos and images, the viewers feel instinctively "It looks delicious!" Is the biggest weapon of

例えば、今回サンプルとして見せていただいた「青森りんごシリーズ」の場合には、キャップの部分にりんごの形状を模したPOPが追加され、そこに「コクのある甘み！」、「爽やかな甘み！」といった各製品の味わいの特徴を伝えるコピーがプラスされています。これを見ることで実際の製品イメージだけでは伝え切れない味覚、おいしさまでも伝わってくるというわけです。

If you look more closely at the product samples that were made, you can emphasize the characteristics of the product with a copy of “100% straight juice produced in 2016” to emphasize it or the background color is changed depending on the product, etc. I notice that the visual impact is intensifying.

In other words, the role of the current "product sample" is not merely to convey the image of the product! That means. It functions as a marketing tool that adds a sense of sizzle and design to make it stand out. To that end, speaking of the background color of the “Aomori apple series,” the same product will be used throughout the series, for example, so as not to use the same color each time it is released so that you can be aware of newness with changes in background color. It is planned in advance.

ちなみに、「商品見本」は自販機にセットされるわけですから、正面しか見せることができません。ですが、商品そのものには、裏面に成分やこだわりなどが記載されていますよね？　というわけで、「商品見本」では、商品のパッケージの裏面にある情報をPOPとして付け加えるなどの工夫も。自販機を前にして、「あ、これ、おいしそうだから買ってみようかな」って思った衝動買い、実はこうした「商品見本」の奥深いプランニングの効果なのかも?!

Well, let's see how the "product sample" of such a beverage is made at all. This is quite rare, as it is an interview covering a factory that I can not usually put in!

The process of manufacturing the product sample is the flow of design, printing, and molding. First, add POP elements to the product package provided by the client and design it in a flat form, and then redesign it for a three-dimensional product sample. Based on the design, this time, create a plate like a print for each color and print over and over again. The sheet is molded three-dimensionally and divided into pieces, which means that a sample product is completed.

一見シンプルに思えるこの工程ですが、実は非常にデリケートで難しく、「最初から思ったとおりの文字や色に仕上がることはまずないです（苦笑）。どう修正していくかが腕の見せどころです！」と和山さんは言います。

For example, when making a printed sheet three-dimensional, it is stretched by applying heat by a method called vacuum molding. Therefore, the balance and the color of the letters change as much as the sheet is extended. Thus, in the manufacturing process, in particular, how the sheet stretches due to sheet shape change has a great influence on the appearance. In order to look correct and most beautiful when it is finally molded as a solid body, we take care in consideration and design on a plane. This is one of the highlights of Mr. Wayama's work.

For example, the “Aomori apple series” whose raw material is made only of Aomori apples. Starting in 2010, the seventh series is a popular series for sale now, but the brand name described in the package from the sixth series has been changed from "horizontal writing" to "vertical writing" so far! By this, in the type before that, the accident that the character of the side becomes difficult to read .... At that time, the mold itself was changed and it was made to be able to read properly by making it a looser shape than before.

こうした飲料の「商品見本」の制作は、「印刷の仕上がりと成型の仕上がり、どちらも犠牲にはできないところがこの仕事の難しいところです。」と和山さんが言うように、一筋縄ではいかない難しさなのです。「裏を返せば、その双方を両立させ、デザイナーがあげてきた平面状のデザインを、できるだけ少ない版できれいに再現し、きっちりと立体物に仕上げられたときには、この仕事の醍醐味を感じますね。」

"Product sample" thinks that pursuing the real completely, in fact, in order to show the character properly, it is said that there is a case that a design different from the product is given. Especially in the "product sample" which can only be seen from the front, it seems to adjust the balance so that the text information can be seen firmly at the angle from the front.

Well, if you look at the printed sheet before three-dimensional molding, it is true that the letter "S" of "Straight Juice" in the lower part of the bottle is certainly compared with the other letters Notice that it is slightly smaller.

また、「コクのある甘み！」というコピーが記載されている部分にもご注目！　平面のデザインではすこーしゆがんでいるように見えますが、立体となったときに、ふっくら丸みを帯びたりんごに見せるための微調整なんです。そしてコピーの上にある逆三角形の茶色の部分は…そう、もうおわかりですね。これが成型されると、中央がキュッとふくらみ、りんごの「ヘタ」部分になるというわけです。

"Matinaka,ekinaka... there are many vending machines, right? When I am walking, I just watch the vending machine. It is an occupational disease (laughs). Some people will come across something that I think can be made so beautiful ... I think I will check carefully. "Aren't you sure you won't buy it? "I wonder if he is a strange person (laughs). "

Mr. Wayama, who has been fascinated with this work for a year and a half as a designer in charge. What kind of work do you think is the best work so far for Mr. Wayama? I heard that it was released in October 2016.【Juice】Aomori ringo Tomato blendThe answer came back.

"【Juice】Aomori ringo Tomato blendIs a product that blends tomatoes other than apples for the first time as a 10th anniversary product of the “Aomori Apple” series of companies. "I expressed the slightly different red color and texture of apples and tomatoes. Some people don't like tomatoes, so I have to know at a glance that they contain tomatoes. The hurdle was very high, but I received an OK twice, which is the first such history (laughs).

"I thought that when I first got into this company, I thought I could get involved in making my own favorite things. When I was able to make people happy by making things themselves, I had a worthwhile idea for myself, "I think so," says Mr. Wayama, who shines her eyes. "Product sample" is full of feelings and feelings of the creator like Mr. Wayama.

A world of "sample products" with a depth that we never imagined. It may be interesting to pay attention to what kind of evolution is going on in the future.

広告主名：株式会社JR東日本ウォータービジネス
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