JR東日本のエキナカに登場した「イノベーション自販機」は、スマホアプリ「アキュアパス」と連動した最先端自販機。シリーズ第一弾では、サービスと開発の経緯を本プロジェクトの指揮役であるJR東日本ウォータービジネスのプロジェクトチーム（以下PT）メンバーからお伺いしました。第二弾となる今回は、機体やアプリ開発に関するお話。JR東日本ウォータービジネスと、共同開発者であるチームラボ、富士電機の三社の開発担当者を座談会にお招きして、機体やアプリ開発の裏側に迫りました。

A major development project in which nearly 50 staff members have moved in total.

堺 “At Team Lab, about 30 people were working at the most time. Most of the members are engineers. acure passAnd designers who design signage screens for vending machines, and people who test the resulting system. The three people who participate today are the people who are in the position of "Catalist" (TeamLab's unique job title) who plays a role of managing the entire project. "

Morimoto "Fuji Electric is a sales representative, including me, a person in the product planning department to which Ki belongs, and a working person on the factory side after that.

After spending a year or so on concept work, under the three-company joint development, it takes another year of years,Innovation vending machineWhenacure passIs developed.

Innovation vending machineThen,acure passThere are a variety of services linked with that, but what was the place like this hardship in software development?

Nishimura "The system was quite complicated, so I had a hard time building it.Innovation vending machineWhenacure passIt was because we had to make a state to interlock information properly in real time. For example, despite receiving a product at a vending machine,acure passIf the product has been left for a long time, it will not be a system. At the moment of receiving the product, the purchased product isacure passI have to know that I have already received it in

It is said that the development was extremely difficult, not only mere communication on the Internet, but also the hardware of vending machines involved in the meantime.

Nishimura "In addition, pay for the item you chose in front of the vending machineacure passAlthough there is a function called "post-paid" that I did, I also struggled to reduce the time required for this internal processing. In the postpaid function, one month's worth of charges are collectively paid using the registered credit card, but it takes a considerable amount of time from when the smartphone is held up to the settlement department and the product comes out because of the processing system I will do it. "

The initial processing time was about 5 seconds. This is our consumerSuicaIf you try to buy in the same sense, it is a speed that feels the sense of incongruity such as "Hey?

Nishimura "We were able to reduce the program to about 3 seconds by making improvements to the program while maintaining close cooperation with Fuji Electric. It may be considered to be 2 seconds, but this time I wanted to shorten it .... I went to a training camp for several days at Fuji Electric's factory in Mie Prefecture.

Besides, the QR code is displayed on the startup screen of acure pass so that you can receive the product immediately after taking out the smartphone, or the QR code screen is usually displayed so that you can read it accurately with one shot. It is set to be displayed brighter than. It seems that casual compassion is studded everywhere so that consumers can shop without stress.

The black aircraft gets eye-catchingInnovation vending machineBut why did you choose "black"?

Saito "One of the reasons for choosing black as the color of the case is because it stands out." Since black vending machines are almost unheard of in Japan, "If you get an eye-catching," the other is As a color candidate, we were considering not only white and black but also various colors, but on the display, bright colors are bright and blurry or glaring In the end, I made a proposal with "black", which makes it easy to see the display and the product looks beautiful. "

Even if it is the same black, is it good with luster or not? It is said that the discussion was held up to the last minute just before production, but in the end it was chosen to have a matte color that is less noticeable than the product, and less noticeable as dirt such as fingerprints.

In addition, the colors of the background of the aircraft and the display are the same so that the product can be seen clearly, and the design makes it difficult to see the boundary between the aircraft and the screen. I never thought that the display part that we casually looked at had so many ingenuity.

The distinctive shape with rounded corners is impressive, but why is it shaped like that?

Saito With the concept of "as a design, we can recognize that it is a new vending machine even from a distance of 10m" together with product designer Takuji Nishimura. In order to avoid giving a sense of intimacy because it is the same as the ones and because the case is large, I asked for "I want to make it a rounded shape that I had never before".

Iijima: We were all excited to say, "It's good, its design!", But it seems that it was very difficult for people to make it. It is impossible to make a round part without corners, so a craftsman I heard that we were manually working on the sheet metal. "

Morimoto "Yes. Usually, vending machines are made to a certain extent by machines, but this machine is almost handmade."

It is surprising that the craftsmanship was infused into the state-of-the-art vending machine that boasts a futuristic model.

It is a large screen display that sets it apart from ordinary vending machines. It is said to be the industry's largest size.

飯島「ディスプレイの大きさはチームラボさんとお話をして決めました。これぐらいの大きさがあれば、今後いろいろな表現や演出ができるよね、と。次世代自販機でも、このサイネージを採用していたのですが、デジタル演出を得意とするチームラボさんの技術のおかげで、画像のクオリティが格段に上がりました」

The large screen makes it possible to express the product sample, which could only be displayed smaller than the real screen on a conventional screen, in an almost actual size. The fact that the size of the actual product and the image of the product can be transmitted more easily gave us the impression that it would be easier for us as a consumer to reach out.

Koide "Furthermore, the clear image was realized, and the image quality that" looks delicious "came in. I hope you can see the realistic texture that you are actually looking at by hand."

Fresh product image that makes your throat ring. If you look at it, emotions such as "It looks delicious" "I want to drink" will be stirred up without knowing it.

Saito "In the future, I would like to pursue a more delicious-looking expression that can only be done with signage, such as applying a process to spray water droplets on cold products as a summer production."

It is a display that can show products beautifully and deliciously, but it is not all that is good for the aircraft.

"Innovation vending machineBecause two large panels of 46 inches are arranged side by side, an unprecedented amount of heat is generated. Of course, if you leave it as it is, the temperature of the goods put in will rise. “Although I protected the value as a vending machine, such as delivering cold ones in a steady cold state, I struggled with how to faithfully reproduce the design proposed by TeamLab.”

So what kind of device is used to solve the problem?

The door is a little thicker than the conventional one, and the insulation used is one with even better performance. The rest is a device with a heat removal structure. The fan sends a wind to the front and back of the display to cool down, but this time the mechanism is enlarged and switched to a more powerful one. We are thinking about the shape of the hole for the sound and paying attention to the selection of parts in order to reduce

“Cold things come out in a cold state” -a lot of thought was hidden behind the vending machine service that we take for granted!

In fact, the height is about 2.1mInnovation vending machine. Even with the conventional vending machines that are smaller than that, the problem that "the upper row could not be reached" had arisen, so the "low-position menu" function was provided so that children and wheelchairs could reach it. It is said that

Iijima "If you press the" Low Position Menu "button in the lower left, another window will be displayed in the lower center and you can use the cursor button to select a product"

Saito "There were some vending machines that could be bought at low positions, but they were at a place where the drink package, buttons, and payment were separated.Innovation vending machineThen, by installing the "Low Position Menu" in the display, you can now select and pay for the drink at your own operation, without looking up at the product package. "

You can purchase a quick drink with just the operation at hand-. I also used the display to make smart shoppingInnovation vending machineIt can be said that it is the merit of the unique.

Rather than thinking about services from what we can do, we completed the actions of consumers and completed themInnovation vending machineWhenacure pass. I asked about the prospect that I was worried about.

堺 “I think that there are still many ideas in the“ WEB world that are not used in the real world, including vending machines. ”For example, in the case of the WEB, in real time, who is watching what page You can see everything, but it will be possible to do such things with vending machines in the future through the app, and it will be possible to collect data that could not be done so far. I hope that you will be able to propose products that you want, and you will be able to devise new ways of selling.

Morimoto: "Yes. By using the WEB, it will be possible to collect data that was not possible with conventional vending machines, so I would like to make it possible to use vending machines more efficiently and efficiently."

Ki: As a developer, I have a desire to spread the new purchase system using QR code to the world more.Innovation vending machineWe plan to develop a mass-produced model of the model and spread it widely in areas such as the Tohoku area and

JR East's water business has redefined the history of vending machines with innovative services, team labs that are renowned for their innovative and futuristic software development, and Fuji Electric, which leads the industry as the highest group of vending machine development.Innovation vending machineWhenacure passThere were a number of exceptional commitments and technologies from the three companies.

※ "Innovation vending machineStarting withacureDrinks that can be purchased from your vending machine will differ depending on the station and time of year.
※ "Innovation vending machineStarting withacureThe location of the vending machine is updated from time to time.

◆ Contact
Advertiser name: JR East Japan Water Business Co., Ltd.
Advertiser Contact:TokyoShibuyaDistrictEbisuMinami 1-5-5 JREbisuBuilding the ninth floor Phone number: 03-6853-6001
Media Name:acureLounge