Development story【Jelly】Ichigo crush jelly
【Jelly】Ichigo crush jellyReleased on September 25, 2014
We use "Tochiotome" fruit juice from Tochigi for luxury.
It is a jelly beverage with a petit-like texture like eating strawberries.
Product development person in charge Profile
- sex:
- male
- Age:
- Early 40's
- hobby:
- I love to run anyway
1Jelly drink?
Yes, it's jelly!
BecauseekinakaAs a hot-selling product for vending machinesJuice juiceCan be mentioned.
And as a feature of how to sell fruit juiceSell well in the afternoonHm.
Among such juices, "flesh" and "solids" enteredFood textureJuice is very popular.
ThatRepresentativeBut"jelly"I am! !
2Jelly is popular with teens! But this target is women in their 30s and 40s?
Jelly drinkssnackBecause there are many people who drink instead,After 16:00Sell well.
Yes, after schoolTeen studentis.
There is a bit of time until dinner, so it's like a snack.
I have a little trouble here ...
ekinakaUse a vending machineTeenage customersAs a feature of, I am very sensitive to the new product and can buy "Try it",I can not continue to buy... I am troubled.
On the other hand, if you like something you like, you can continue to buy it30-40 womenWhat is it?
After all we want to have you buy continuously and want to gain new customers, so this timetarget"Dare"It is decided to women in their 30s and 40s.
It is such an image when expressed by data analysis ※Suica-From Pos data
Jelly beverageIs overwhelming compared to other juicesIt is selling after 16:00.
3Play with the special "Ichigo"!
The target has been decided.
Next, when I look at the fruits (= juice) that women prefer,I like womenI answered that "Strawberry"It is.
Certainly, "strawberry" is popular not only in fruits but also in the candy industry such as "strawberry Daifuku" and "strawberry chocolate".
So this timeJelly × Woman × StrawberryDecided to proceed with commercialization.
However, I do not have any special feeling. With that ...
Jelly is jelly but "Textured jelly like eating strawberriesTo "!
And "is strawberry is strawberry, but it is" from TochigiTochiotome"I use a variety of strawberries,Special feelingCried out.
FourWe decided design with "Adult woman" as a keyword
acure members We held a round-table discussion with six women selected from our company and our female employees, and decided on a detailed part of the design together on the day. First of all, I decided the whole design from keywords such as "adult" and "real feeling". Next, I decided the balance of the color and size of the character that was in the keyword.
Of course, I also tasted the actual "Ichigo Jelly", and I received wonderful words from everyone, such as "unconventional texture".
The product name is "【Jelly】Ichigo crush jellyDecided to be, finally completed.
If you think you're a little hungry this fall / winter, by all means【Jelly】Ichigo crush jellyPlease fill your stomach with "!" !