【Juice】Fukushima "Akatsuki" momoMarch 3, 2015 release

【Juice】Fukushima "Akatsuki" momo
acure made

"Fukushima Akatsuki variety" is characterized by rich sweetness and juicy Toki.
"Please enjoy the 100% pure juice."

Product development person in charge

Product development person in charge Profile

sex:
Woman
Age:
Early 20's
hobby:
Basketball and seaside walk

1Peach is an overwhelming favorite!

ekinakaI asked my customers about their favorite fruits. ※ Carried out in July 2014acureMembers' Questionnaire

1. Strawberry 2. Banana 3. Plum 4. Grape 5. Watermelon 6. Kiwi 7. Pear 8. Cherry 9. Cherry 10. Tomato 10. La France 11. Peach 12. Strawberry
I arranged some fruits and asked some questions. Q1. Do you like it? Q2. Do you eat well? Q3. Do you want to drink it as juice? Q4. Do you like it as a juice? Q5. Do you not want to drink as juice?
11 peach questionnaire results Q1. I like → 78% (2nd place) Q 2. Eat well → 41% (4th place) Q3. I want to drink as juice → 63% (2nd place) Q4. → 9% Q5. I do not want to drink it as juice → 5%

Also popular as a fruit
"I want to drink it as a juice"
Many people think that!

"peach"OverwhelminglyPopularity!

2Further brushing up with reference to 2014 products!

【Juice】Fukushima "Akatsuki" momoAbout ... (n = 2731 people)
※ From WEB questionnaire

Customers who have used the product
72.9%I want to drink againI think!

※Suica-From Pos data
(Period: Vending machine overall data from March to August 2014)

Morning and afternoonYou can buy

Male to female ratio of total vending machines
Suica-From Pos data
(Period: Vending machine overall data from March to August 2014)

Women'sGood product!

↓

From the trend of last year's Akatsuki

  • 比較 Compared with other fruit juice products Most favored by womenBeing
  • お 客 Customers who have used the product have I want to drink againI think!
  • 桃 Peach juice is It sells in the morning and the afternoon!

It is a tendency to be purchased as a reward for myself who worked hard as a morning moisture charge.

Aiming for further evolution This year, we challenge the taste to realize the original taste of peach more.

3acure membersOpinion of

acure members Women gathered to reflect their opinions on taste and design.

taste

a. 100% concentrated juice Produces a refreshing feeling close to that of the peach itself b. 75% concentrated juice Produces by balancing the consistency, aroma and acidity of the "pink" generally imagined
100% fruit juice of a was popular!

Package design

Arrange the three designs ...

  • ・ Which commitment (material) feel is transmitted
  • ・ Which one of the most impressive among you now
Overall No. 1 ... A pattern! ※ December 11, 2014 implementation acure members Questionnaire → Good product for women!
acure members Round-table discussion
acure members Round-table discussion

FourPeach juice history

Domestic peach juice has been well received by many customers since its launch in 2010. (Total sales number: 4.08 million!)
And this year 2015, pursue the original taste of peach, 100%【Fruit juice】It was finished.

[1st installment] Nimomomo released February 23, 2010 50% of fruit juice [2nd release] peach go go February 15, 2011 released 50% of fruit juice [third installment] Fukushima Akatsuki March 12, 2013 Release Fruit 50% [Fourth] Fukushima Akatsuki Momo Released March 4, 2014 Fruit Juice 75% [Fifth] Fukushima Akatsuki Meach Launch March 3, 2015 Release 100% Fruit Juice