【Tea】Shinsyu soba chaReleased March 10, 2015

【Tea】Shinsyu soba cha
acure made

Limited release of Hokuriku Shinkansen opening commemoration!
Caffeine Zero's refreshing soba noodles.

Product development person in charge

Product development person in charge Profile

sex:
Woman
Age:
Early 20's
hobby:
Basketball and seaside walk

1I want to drink other tea (other than green tea) stuck to the ingredients!

Data analysis was conducted for other teas (other than green tea).

Percentage of other tea buyers
Women 41.8%/ 58.2% of men
Popular plastic bottle size for women
Even between the same product caffeineless,280 ml sizeButPopular with women!
Other tea → Other tea (other than green tea) is very popular with women. There is no other tea (other than green tea) stuck to "material"!
→ Let's make a product that is "happy for women" who is particular about materials!

2Many elements that women want!

1. Commitment to the material I am glad that a sense of security can be found where 100% of the production areas of Shinshu soba from Nagano Prefecture are used! 2. Fashionable design I am glad that a simple and fashionable design has never been done before! 3. Caffeine "Zero" In the current health-oriented boom, non-caffeinated beverages are pleasing! 4. Just the right sizeekinakaAfter buying in, assuming that you carry around, I'm glad the size of the drink can go into a small bag!

3Do you drink buckwheat tea in a cold PET bottle?

[一般的なイメージ]お蕎麦屋さんで飲んだことがある！ 温かい飲み物 湯呑みで飲むもの → [acure made商品]エキナカで買える 冷たい PETボトル

Have you ever had buckwheat tea?
Many of those who answered "Yes" are "steamed soba made in a teapot" served at a soba restaurant.
Is not it to image?
Actually, buckwheat tea is cold, but even plastic bottles have a very delicious taste.

FourekinakaWhat is "soba tea" you want to drink at?

acure membersSymposium

acure membersSymposium

Four men and women in their 20s and 50s gave feedback on taste.
What do you want from buckwheat tea? Everyone to the question with"A fragrant smell"I answered.
While the taste unique to buckwheat tea is felt, it is finished to the taste that you can drink very cleanly, so those who like buckwheat teaevery dayIf you have "always"When you want to change your moodBy all meansekinakaPlease taste it!

acure membersweb questionnaire

In addition, about 2447 people answered web questionnaire about "the feelings of feelings (material) are transmitted" and "most impressive".

acure membersweb questionnaire

No. 1 is comprehensive ...
B patternwas!

※ January 2015 implementation acure members questionnaire

Five"Announcement" (development of Nagano Prefecture × Hokuriku Shinkansen)

Nagano Prefecture Shinshu soba real

March 14, 2015 Hokuriku Shinkansen opening!

The "Shinkansen" opens to "Hokuriku", a popular tourist destination, and there is no doubt that Japan will rise!
As a member of the JR East Group, we support using "drinks" that use materials from Nagano Prefecture.