Development story【Tea】Hokuriku mugicha meguri
【Tea】Hokuriku mugicha meguriToyama Aoi released on January 26, 2016
【Tea】Hokuriku mugicha meguriThird bullet
Toyama Prefecture is a fragrant, mellow taste dish using 100% barley and six-row barley.
Product development person in charge Profile
- sex:
- Woman
- Age:
- 20's
- hobby:
- Furniture shop tour
1【Tea】Hokuriku mugicha meguriCommitment of
Ryo Ishikawa's Profile
| Type of wheat | Aki Shizuku (Hato barley) |
|---|---|
| Roasting method | We fire roasted wheat from Ishikawa Prefecture. |
| Feature | We used wheat from the ground of "Noto's Satoyama Satoumi" recognized as a world agricultural heritage. |
Fukui Satoshi's Profile
| Type of wheat | Fiber Snow (Rokujo barley) |
|---|---|
| Roasting method | We are roasting medium of six-row barley taken in Fukui Prefecture. |
| Feature | Production volume of Rokujo barley We used Rokujo barley harvested on the land of Japan. |
Toyama Tsubaki's Profile
| Type of wheat | Aki Shizuku (Hato barley) · Fiber Snow (Rokujo barley) |
|---|---|
| Roasting method | We heat steam roasted barley from Toyama prefecture, and roast medium from the six-row barley harvested from Toyama prefecture. |
| Feature | By the famous water preparation of Kurobe, I was particular about Toyama prefecture. |
2I want a second standard tea in autumn and winter!
HOT tea (other than green tea) has become a staple product of uncooked tea, accounting for more than half the number of sales.
ekinakaVending machineacureIs one of the staple teas of the customers who use tea good?
Every day with different moods and drinking scenesI would like to offer a new staple tea!I thought.
3I want other tea (other than green tea) to be happy for men in autumn and winter!
Other tea category isacureIt was found that women were more popular than men overall, and men were not very popular.
However, looking at individual items, I also learned that the standard tea, fuji tea, is popular with men.
there,The second standard tea that men can buyDecided to create
FourIn autumn and winter, the second standard tea for men is also "barley tea"! !
Speaking of spring and summer staple tea "barley tea"! Among other tea categories popular with women, it is a popular product among men.
"barley tea"TheAutumn and winter second staple teaI want to!
Fiveacure membersThree men want for HOT tea!
1. Rare varieties (tea leaves)
We use domestically produced wheat from Hokuriku only.
- <Type of wheat>
- Hato barley is named “Akishizuku”, which is named after the seed in the form of mulberry in the autumn, and six-row barley is named “fiber snow,” which is named for the white color after snow. I use it.
2. Good for body, health and beauty
Caffeine Zero! Even those who are worried about the stimulation of caffeine can drink it at ease.
3. Production area limited
Use wheat harvested in Ishikawa, Fukui and Toyama prefectures.
Finished with the roasting method of attention.
You can enjoy the change of taste even in winter by developing barley tea in series with 3 items instead of 1 item.
6We decided taste, design in reference to opinion of visitor!
About 50 people acure members We gathered at the people of and asked about their taste and design.
taste
Ishikawa Akira
In the questionnaire, I received the voice of "I want to drink even with COLD", so I finished with a delicious taste even with COLD.
Fukui Akira
The total of the voices of "very delicious" and "delicious" is the highest.
On the other hand, I received some voices that the smell is too strong, so while taking advantage of the distinctive smell like smoked, I adjusted to a taste that is easy to drink, and finished.
Toyama Aoi
It is the taste that received the voice of "easy to drink" most.
The flavor of the barley and the barley teaness of Rokujo barley are blended and finished to a delicious taste.
design
We asked questions about "Hokuriku area limited", "design that conveys the commitment of wheat", and "favorite design".
AnyThe most popular was "D"! !
