Development story【Tea】Shinsyu soba cha
【Tea】Shinsyu soba chaReleased January 26, 2016
It is a refreshing fragrant buckwheat tea that uses 100% of Shinshu buckwheat noodles.
Renewed in hot and cold sharing!
Product development person in charge Profile
- sex:
- Woman
- Age:
- 20's
- hobby:
- Jigsaw puzzle
1Popular, renewed to be able to drink even hot!
July 2015 implemented
Released in March 2015 in line with the opening of the Hokuriku Shinkansen Kanazawa【Tea】Shinsyu soba cha"Was very well received.
The customer who bought itAbout 70%Answered "very delicious" and "delicious".
In addition, there were many voices saying "I want to drink even hot" (About 70%),
Renewed as a hot and cold shared product.
2An adult man was buying! ?
【Tea】Shinsyu soba chaWas developed for other popular women in the tea category, but in fact it was also popular with men in their 30s and 50s.
3It is characterized by being purchased in the afternoon!
July 2015 implemented
【Tea】Shinsyu soba chaIs purchased at various times, compared to other tea beverages sold at the same time.
The reason why I was drunk in the afternoon was not only when I was commuting to school, but because I was drinking when I was out and traveling.
FourWe decided the taste in reference to the customer's opinion!
I participated in the "tasting party" held in November 2015acureIn the members, compared over drinking multiple types, in the hot "Easy to drink"Or"Aroma height"I received an opinion about".
FiveDesign was decided in reference to the local opinion!
Based on the opinion given by Nagano Prefecture, Shinshu and Nagano Prefecture Tourism Association about the design, we made the color an image of "Goodwill" of a soba restaurant.
In addition, because it uses materials of Nagano Prefecture (buckwheat fruits and buckwheat noodles), it has received the certification of “Delicious Shinshu Food (Fu)” from Nagano Prefecture, and has a logo.
