Development story【Juice】Fukushima "Akatsuki" momo

【Juice】Fukushima "Akatsuki" momoMarch 1, 2016 release

Use only peach "Akatsuki" varieties from Fukushima Prefecture,
Appeared in 100% straight juice!

Product development person in charge Profile

sex:: Woman
Age:: 20's
hobby:: Jigsaw puzzle

1Peach juice is popular with women!

(1) Among the juice categories popular with women, "【Juice】Fukushima "Akatsuki" momoThe series is particularly well received by women in their 30s and 50s.
Of course, last year's product was also a popular item for women.

(2) Compared to the 4th, the proportion of women has fallen.

(1) "【Juice】Fukushima "Akatsuki" momoSales ratio by gender and age series — Our vending machine results March-August 2015

(2) 4th and 5th installment ratio by gender and age — Our vending machine results March-August 2014, March-August 2015

2We brush up in reference to customer opinion for product of last year!

Last year, it was sold as 100% fruit juice (condensed reduction), but some of our customers said that it is anxious to add sugar.

The difference between straight and concentrated reduction

straight
The squeezed juice is awaited for commercialization in a nitrogen-filled chilled tank or frozen drum storage so as not to impair freshness and quality.

Concentrated reduction
More than 80% of the juice is water. Therefore, in order to reduce moisture, it is concentrated, transported and stored, and adjustment (reduction) of moisture and aroma components is carried out before commercialization to restore the condition before concentration, and the product is filled with the product. The latest attention is paid not to impair the quality at the concentration stage.

Reference: Japan Juice Association HP

In last year's specs (concentrated reduced juice 100%, sweetening),ekinakaVending machineacureIt did not fully meet the "wants" of the customers using.

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We want to make a product that is firmly supported by women!

3The customer's voice was taken into consideration.

taste

acure members Questionnaire implemented in July 2015 — acure members Questionnaire (conducted in July 2015, N = 611)

Show the product formula and juice rate, price, acure members When I listened to the voice, I found that 100% of straight juice that is 10 yen higher than 100% of concentrated reduced juice (sweetened) is overwhelmingly popular! ! !

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100% fruit juice is still "straight" and the original taste of peach!

design

Conscious of the design that you can feel "Straight juice 100% · sense of luxury"!
acure members The design selected as "the most transmitted design that 100% of peach straight fruit juice is used" was decided in reference to more.