Development secret story Hokkaido Hidaka milk industry【Sweets】Zeitaku vanilla milk
【Sweets】Zeitaku vanilla milkReleased March 22, 2016
It is a petit luxury snack drink full of milk using 60% of Hokkaido produced milk.
Product development person in charge Profile
- sex:
- male
- Age:
- 30s
- Attention to the product Coco! :
- We were particular about product dummy of vending machine!
Please check it out.
1ekinakaExpansion of snack demand
Snack categorySales significantly increase, driving overall sales!
2Assortment results for women ...
Snack categoryEven so, we have a wide assortment of beverages such as jelly drinks and sweet sweets.
In spring and summer 2015, we introduced some of the sweetening products with an awareness of women's demand ...
In fact, it turned out that men in their 30s and 40s buy more.
3Expansion of reward consumption
After the consumption tax increase, PB commercialization in major retailers has been accelerated, and low-priced products have been established mainly for daily necessities.
On the other hand, there are fatigue savings by consumers, and demand for luxury products has been increasing as a reward to those who did their best, and polarization of consumption is remarkable.
More than 30% of people
At least once a monthI am rewarding myself
acure madeof【Coffee】Oishi café au laitIn the market, there is plenty of milk in the marketmilk beverageStandard products expand lineup as premium line!
FourMarch 26, 2016 Hokkaido Shinkansen opening!
Shin Aomori-Shin Hakodate Hokuto open between March 2016
TokyoIt is the fastest 4 hours 2 minutes between ... Shin Hakodate Hokuto,TokyoYou can go to Hokkaido without changing from there!
A snack drink with plenty of Hokkaido produced milk
Hokkaido Shinkansen openingacureWe want to liven up from vending machines! !
Drinking scene
To accompany the spring holidays ...
Soft cream that you somehow want to buy when you feel like traveling ...
Even at the station Naka, the sight seen in the service area!
A little reward ...
From the savings saved after tax increase, petite luxury, the demand for reward is expanding.
As a reward for myself who worked hard at work and study.
Fiveacure membersCertain taste that accepted!
I was particular about the taste until the last minute only because of the products for extraordinary, reward.
Dozens of prototypes created ...
Three more selected items from among them acure members I actually had a drink at the tasting party. Based on the opinions received there, we pursued a taste that makes it possible to drink a can of 190 g clearly though it is sweet.
Of course, when getting on the Hokkaido Shinkansen,
As a reward for your trip, as a reward for yourself
Please relish it!
