【Tea】"Yumepirika" chaReleased March 22, 2016

【Tea】"Yumepirika" cha
acure made

It is a tea of rice that is made by using roasted rice of "Yumepika from Hokkaido".

Product development person in charge

Product development person in charge Profile

sex:
Woman
Age:
20's
hobby:
Jigsaw puzzle

1I would like to develop a large-capacity tea made from ingredients.

acure madeProduct Tea-based beverages (excluding green tea)

acure madeThen, as tea-based beverages other than green tea, we have sold five local products that have focused on ingredients. It has been commercialized in small (280 ml) size from the point of "for women" and "sale at HOT".

I would like to develop a product that allows me to drink tea with a large capacity (500 ml) size for spring and summer products! I thought.

In reference to Koshihikari tea ...

Released Koshi Hikari tea as an original product in 2014
(※【Tea】"Koshihikari" chaIsacure madeProducts before the birth of the brand)

  • Many were purchased in the morning (time zone for commuting to school)
  • Capture women's demand (36.2%)
Many were purchased in the morning (time zone for commuting to school)
Capture women's demand (36.2%)
March, 2014-September, 2014 Our vending machine results
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In the morning, tea-based beverages other than green tea that women can buyacure madeI want to make it as "!

2 "Awareness" of development ＜ Attentional rice "Yumepirika" ＞

Brand rice attracts attention by TPP!

Price competition starts when TPP participation leads to the import of foreign rice, which is much cheaper than domestic rice.
Therefore, luxury brand rice is now attracting attention!

With many years of breed improvement, various brands of rice adapted to the climate and soil are now increasing in various parts of Japan from Hokkaido to Kyushu.

I want to eat rice No. 1!

Hokkaido produced Yumepirika"I want to eat rice No. 1"And, has been attracting attention in the brand rice! (From the questionnaire for Asahi Shimbun November 28, 2015, published for Asahi Shimbun digital members)

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Let's make a drink with high-profile brand rice!

March 26, 2016 Hokkaido Shinkansen opening!

Shin Aomori-Shin Hakodate Hokuto open between March 2016

TokyoIt is the fastest 4 hours 2 minutes between ... Shin Hakodate Hokuto,TokyoYou can go to Hokkaido without changing from there!

Using materials of Hokkaido, "【Tea】"Yumepirika" chaDeveloped.

3product

We made domestic brand rice "Yume pirika" for drink!

  • Rice "Yumepirika" (roasted rice) 100% from Hokkaido
  • The taste was evaluated as "easy to drink" at the tasting party, and the design is acure members In the questionnaire, we referred to the one selected as the most transmitted design that 100% of Hokkaido rice "Yumepirika" was used.