Development story【Jelly】Setouchi kankitsu jelly
【Jelly】Setouchi kankitsu jelly
You can enjoy your favorite texture with the number of shakes!
It is a fun jelly drink that shakes.
Product development person in charge Profile
- sex:
- male
- Age:
- 30s
- Product points:
- Please change the number of times and how to shake, and enjoy the difference in texture! Let's Shake! !
1Jelly drinksekinakaVery popular!
Including jelly drinksSnack categoryThe number of sales increases yearly! As the number of sales increases, expansion items also increase!
We have been selling since 2012【Jelly】Natsu mikan jelly"Also popular products!
- Depending on the harvest condition of summer oranges, which is the raw material, the production volume fluctuates,
Before or after the release dateIt is also sold out in August ...
2Spring, summer, autumn, and winter are off!
The flowering of cherry blossoms is getting faster every year, and I do not know when it will be the end of the rainy season, autumn will come soon, winter is warm ...
In recent years, as the season and temperature have not changed as usual, the way of selling changes every year,Products that can respond flexibly to seasons and temperatures are required.
3acure membersOpinion of
I participated in the "tasting party" held in November 2015 acure members In the past 【Jelly】Natsu mikan jelly We received opinions on drinking a softer sample based on the agar base.
Soft and sweet?
- Opinion (excerpt) at tasting party
-
- It is soft B that is easy to drink,I think that I like good elasticity (hardness) and belly feeling is good AI would like to buy more, I feel a thick taste of firmness (even the taste is the same)
- IncompleteIt feels hard
- Because it becomes softerIt is good
- Delicious but a bit sweet
Q. Which one is easier to drink (Participant = 64 people)
Traditional texture
Soft texture
【Jelly】Natsu mikan jellyThen while moderate elasticity is popular, opinion that it is hard to come out of plastic bottle ....
Softness of the jelly does not change the ease of drinking, but there is an opinion that sweetness is going well.
Do not change the elasticity of the jelly, be conservative sweetness!
Target 1【Jelly】Natsu mikan jellyFixed fan customers
Has earned a strong fan "【Jelly】Natsu mikan jelly"To taste better with the hardness so far so that customers of" "satisfied.
Target 2 women
For women who have been increasing in the past four years, it is easy to shake a lot and to taste it too sweet.
FourSuggestions for drinking!
Just shake and enjoy!
You can enjoy the texture by shaking
We will tell you to shake and drink in the package, vending machine product sample and video anyway!
