【Soup】Zeitaku demi-glace soup
Released October 18, 2016

【Soup】Zeitaku demi-glace soup
acure made

It is a soup that pursues a full-fledged feeling with plenty of vegetables and beef.

Product development person in charge

Product development person in charge Profile

sex:
Woman
Age:
20's
hobby:
Jigsaw puzzle

1Demand growth for products with a firm grip

Drinkable beverages (other categories) are performing well, especially in the winter, when soup products are popular and are gaining a wide lineup.

Other category Fall / Winter sales
SuicaPos data period: 201509-201602
Corn Soup Onion Soup Miso Soup Vegetable Soup

2Inspired by high unit price products sold in winter 2015 (December to February) ...

ekinakaVending machineacure＜acure＞ Brand for women ＜naturacure＞The soup products sold as special items at 200 yen for sale sold well.

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Discover the opportunity for high value-added products in the soup category!

3I want to increase the variation of the soup category

Our vending machineacure＜acure＞ The main users of the 30s to 40s discover that there is a difference in how to buy soup for men and women!
While men buy evenly,WomanThere was a bias in the products being purchased, and it was found that there were few line-ups of soups that women wanted to "buy".

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New products for women in their 30s and 40sWant to develop and increase the variation of the soup category! !

FourDemand for the soup category is in the afternoon!

Time zone sales composition ratio
By woman, time zone _SuicaPos data period: 201509-201602

Large sales volume, increasing customer demand
I want to develop products that I want to drink in the afternoon (especially in the evening).

FiveWe commercialized the customer's voice as a reference.

  • In the future, I asked a woman in her thirties can soup that I want to drink ...
  1. Ingredients entered twice normal
    Ingredients of soup
  2. Like eating in a restaurant
    Authentic soup of taste
What soup do you want to drink in canned containers in the future?
Source: Pokka Sapporo Food & Beverage Research
  • acure members I heard the taste of the soup I want to drink ...
  1. Vegetables
  2. Western style
What kind of taste soup would you like to drink from now on?
※acureMembers' Questionnaire: 201506
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It is possible to realize these
Authentic demigulasu soup with vegetables simmered!

Targeting women in their 30s and 40s who want a "full-scale feeling" in canned soup
In the soup categoryHigh value-added productsI wanted to provide

contents

  • With vegetablesPlenty of beef tasteuse
  • Taste like eating in a restaurantSeriousSoup
  • Textured with onion

Container design

  • ekinakaCan with high support from women can
  • Design that you can feel the sense of "luxury"
The average price for the soup category is 130-140 yen,In pursuit of a full-fledged feeling,
It will be a product of 170 yen (tax included).
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If you want to have a delicious soup ...
Please try it once!