【Sweets】Choco drink

【Sweets】Choco drink
acure made

It becomes easy to drink and it is new appearance! !
A nice snack with rich chocolate.

Product development person in charge

Product development person in charge Profile

sex:
Woman
Age:
Early thirties
hobby:
gardening

1Of the first (previous work)【Sweets】Choco drinkIs it sold?

"Plusacure＜ plus acure＞ "Vending machine first acure madeAs a product, this product was released in November 2015 with the words "little belly filling" and "eat and eat" as keywords.
Supported by many customers from the beginning of the sale, sales are also strong. Also, looking at sales trends by time zone, unlike other cup products, it has created new demand (see the right figure) and has become a representative product as a snack beverage.

Purchasers increase after 15:00 and peak in the evening.

2Customer's Impressions (What Improvements?)

Although it is a popular product, improvement points are also ....2 waysListen to customers' voices at

1
JR East Water Business Customer Call Center

  • 1Product remains at the bottom of the container
  • 2It is hard to suck with a straw

2
acure members

Question text

If there is a point of improvement in the product, please select all that apply to which part to improve.

If there is a point of improvement in the product, please select all that apply to which part to improve.

Questionnaire conducted: May 2016
Total number of respondents: 2708
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Customer call center,
acure members Improvement points from the questionnaire "Become easy to drink"

3"Comparing and drinking based on customer voice!

First shot This product 1 item This product is easy to drink and improved Sample 2 item of Total 3 items The acure members We had customers selected from the community drink and compare.

Drinking comparison conduct contents

1When2・3Compare and drink2When3Please tell me which one is easier to drink.
※ Please drink using a straw.

Current product
sample
sample
Monitor recruitment period: June 22 (Wed)-June 27 (Mon) / Total number of applications: 231 / Winners: 50 / Product impression report submission number: 47
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acure members"It is easy to drink" referring to the voice of the community,
Furthermore, it was well-balanced that "a richness / satisfaction" was felt sampleAdopt

FourNew item【Sweets】Choco drinkPoint of

Point 1

We listened to the customer's voice in three ways!

Call center
acure members
acure members community

Point 2

Pursuing "ease of drinking" and "richness / satisfaction" made!

Product concept

A sense of satisfaction with one, snack drink!

A sense of satisfaction that you have eaten as a snack.
As a refreshing drink to heal your afternoon fatigue!

Product features

Concentrated chocolate drink at snack time

Fill the belly with a soft pudding-like texture and produce a sense of satisfaction you ate. Also, it features moderate sweetness and richness.