Did you see the "mysterious handmade poster" of acure 's vending machine, which became a hot topic on SNS this summer?

Some people said that they went all the way to find it, saying that it can be seen only at Tokyo (hereinafter referred to as "Tokyo

Why only Tokyo What's more, new posters are coming out this winter as well!

A lot of mysteries ?! < Tokyo x acure > From the secret story of the birth of the poster, I went to Tokyo to tell you the "latest poster" information that you should definitely check out!

* 1 Station under the jurisdiction of JR East Japan Railway Company

The station staff are < acure made >'s"【Mineral water】From AQUA【Mineral Water】jelly ramune flavor (hereinafter,【Mineral Water】jelly)" Enthusiastic appeal of (* 2)! Products approaching with wrinkles, station staff with high tension!

A unique poster (pictured above) that you will see twice or three times will be a hot topic on SNS this summer. It was the station staff themselves who appeared in the poster!

The reason for this was Mr. Ando of East Japan Railway Company (JR East), who also appeared in the "Like" pose in the poster on the left side of the photo above.

※2 販売終了（2020年11月現在）

"The trigger was the new product tasting event of acure that I attended for the first time in February this year acure made until then. I was impressed by how delicious it was when I drank it." Is delicious! I want more people to know! "

The deliciousness of the acure made

"Not only delicious, but also sticking to raw materials and manufacturing methods, making it "safe, secure, serious"I was also fascinated by the place.Same as the feelings of those who work at our station, who strive for safe operation every day"

Mr. Ando was fascinated by acure as a member of the same JR East Group as acure As a result of thinking about how to convey it to those who do not yet know its charm ...

「『私たち駅員の手で、アキュアの自販機に貼るポスターを制作させてほしい！』と申し出ました。今日同席している3名をはじめ、賛同してくれたメンバーは多く、すぐにプロジェクトチームとして動くことを決意しました」

" acure vending machine", and < Tokyo x acure collaboration>, which is an offer like a blue sky for acure

「まさか東京駅さんの方からご提案いただくなんて驚きましたし、とてもうれしかったです。『なんとしても実現したい！』と思いました」話してくれたのは、アキュアの小松原さん（写真下）。東京駅にアキュアの自販機を設置する業務を担当しています。

Mr. Komatsubara says, "Because it is a collaboration that we absolutely want to realize, we proceeded carefully first." However, despite Mr. Komatsubara's anxiety, the reactions around him were all positive, saying, "Interesting!", "Good!", "That's the only way to do it!"!

In the spring / summer 2020, which was the first memorable project of the <Collaboration Poster> project started in this way, we decided to create a poster with 13 kinds of drinks as a motif. One of the most talked about was the poster of【Mineral Water】

"Jelly? But water !? was a big shock. It was by far the most popular station employee among the station staff who tasted it," said project member Matsuda (upper right in the photo).

"Even though it's a drink, you can enjoy the texture properly. I thought it would be a drink that would fulfill both when you're hungry and when you want water," says Kirikoshi (upper left in the photo).

コピー担当は三浦さん（写真上中央）。「自分たちが味わったおいしさをどう伝えるか。広告ルールに則ってわかりやすく表現するために、何度もアキュアさんとのやりとりを重ねました」と振り返ります。

Mr. Matsuda is in charge of the design. “When it comes to appealing drinks, impact is also required. We have recreated a number of patterns to express the fun of making customers laugh.”

駅員さんの多くは、交替勤務。チームで制作できる時間が限られる中で、通常業務の合間や勤務後に集まって進めたのだそう。ここまで熱意をもって取り組まれた理由は、何だったのでしょう？

Mr. Kirikoshi, who is in charge of station guidance and settlement, stands at the ticket gate every day and interacts with many people who use the station.

"The station is, to be the location. Good journey of the beginning and end of the journey, we have kept in mind the smile of hospitality. But, you have reduced the contact with customers at the corona epidemic. Through this poster, with customers I want to increase the number of contacts, and I worked on it with the hope that customers would smile as much as possible. "

この発言に、隣で深く何度もうなずくみなさん。駅員さんたちのこんな想いが伝わったのか＜東京駅×アキュアのコラボポスター＞はSNSでも拡散され、「コンプリートしたい！」「飲んでみたい！」「この自販機、どこにありますか??」など多くのコメントが寄せられました。

It was a secret pleasure for all the members to listen to the customer's reaction on SNS during the break.

Furthermore, it contributes to sales! According to Mr. Komatsubara of acure【Mineral Water】jelly "posters have significantly increased sales of【Mineral Water】jelly "compared to other vending machines."

Miura-san heard that and said, "I made a small guts pose."

"The number of customers who use the station due to the corona virus is decreasing. Even so, I think that each customer who uses the station has mixed feelings. Our efforts are making everyone even a little. Can I be a cheerful person ... At first I was worried, but when I heard that sales increased, I feel a response. "

駅を利用する人が減れば、収益にも影響があります。そんなところでもポスターは、ドリンクの魅力を伝えるという役割をしっかり担っていたのです。

According to Ando, "Tokyo In, at the same time as the normal station business, some are active in the project team" of it so, ekinaka "in a team to work with commercial acure made to send the appeal" point of view poster production is also a part of in.

「“駅としての新たな取り組み”として結果が出たことは、モチベーションアップにもつながっています。駅も変わっていかねばなりませんよね」

Surely, don't you feel the change every time you visit Tokyo

多くの在来線や特急・新幹線が乗り入れているだけでなく、たくさんの飲食店やショップ、広場があり、まるで一つの街のようです。

"The goal of Tokyo is not only to operate safely, but also to make it a place where customers can relax and get excited. I hope you enjoy the poster as one of those" excitement ". I'm happy, "says Ando.

というわけで、お待たせしました！新たな“ワクワク”＝＜東京駅×アキュアのコラボポスター＞第2弾がお目見えしています！

A member who is confident that "a poster that will make customers' hearts hot in the cold season has been completed!" The motif is multiple drinks, but the best one is unanimously the acure made "Spicy Mapo Soup".!!

Mr. Ando, who is also the founder of this project and who is a powerful leader of the team, said with a smile, "I would be happy if you could laugh and relax while waiting for the train at the cold platform." It was.

By the way, Tokyo has the largest number of acure vending machines. Among them, there are only 6 vending machines with posters of all the station staff ... (* 3) "If you can meet, there might be something good ?!" It's a rare "!

＞Tokyo station with the most acure vending machines! How many are there?

* 3 As of November 2020

Other members involved in the project said, "I want to collaborate with products and vending machines themselves!" And "I want to hold a poster championship!" I'm looking forward to future developments!

A poster and a vending machine filled with "excitement". Tokyo constantly changing. acure, "In the usual place, always changes", comes across my head.

If you visit Tokyo, be sure to look for an acure There is no doubt that your heart will be a little hot in the cold season.