寒ーい冬に、温かい飲み物でほっと一息つきたい。そんな時、どんなお茶を飲んでいますか？
定番として緑茶や紅茶、ほうじ茶がおなじみかもしれませんが、そのスリートップに続くお茶として、最近浮上しているのが実はそば茶！ありそうで意外にないそば茶を気軽に買えるのが、JR東日本のエキナカ自販機「アキュア」です。そのオリジナルブランド「アキュアメイド」で開発した「信州そば茶」の人気が高まっているそうで、開発を担当した商品部の松浦さんにお話を伺いながら、その秘密を探ります！

I usually eat soba at a soba restaurant, but there are various types of soba as the raw material. If you want to make delicious buckwheat tea, and put it in a vending machine, it should be delicious either hot or cold ...bevarage makerMr. Matsuura will try various patterns of buckwheat tea.

"During development, we continued to drink buckwheat tea daily (laughs). We used only Shinshu ingredients, and tried using 100% buckwheat and 100% buckwheat buckwheat, but it was sweet and sweet. In order to blend the buckwheat and buckwheat buckwheat fruits with emphasis on the balance of astringency and aroma, finally selecting the three best proportions,acureMembersacureWe commercialize it based on the opinion in the round-table discussion for the fan club). "

I see, there are many different kinds and places of production, to say the same, with one side fruit. But the product name is "【Tea】Shinsyu soba cha". In other words, do you actually think that buckwheat noodles are limited to Shinshu?

"We use only buckwheat grains produced in Nagano Prefecture in Shinshu. We would like to receive support from Sunshu Flour Milling Co., Ltd. based in Shinshu, in order to commercialize them in the valuable buckwheat noodles produced in Nagano Prefecture. We are securing the raw materials. "

原料の選定・確保、地元企業との協力…、「信州そば茶」はその名のとおり「信州」産に並々ならぬこだわりがあるというわけですね。ちなみに、昨年の2代目開発の際も、デビュー時と同様試飲会を実施。結果はやはり、同じお茶・同じ味が選ばれたとのこと！どうやら、飲んでおいしいと思える味は、ぶれることなく選ばれるようです。

Thus the original "March 2015 debuted"【Tea】Shinsyu soba cha". At first, it appeared for cold only, but there was a request to drink something warm, and in January 2016 a long-awaited hot also appeared. Until then, speaking of tea, green tea was a staple, but it was implemented in June 2016acureIn the popular questionnaire for members,acure madeNext to green tea in the tea sector, ranked second in the imposing!

Mr. Matsuura, who recalls the questionnaire results, "I have received a favorable reception for the fragrant taste. There are also voices that caffeine is good with zero. warm"【Tea】Shinsyu soba chaFor morning commute time, for women in their 30s and 50s. Cold seems to be popular with men in their 30s and 50s, respectively, in the afternoon. You can see the difference between the female and male drinking scenes.

Well, such "【Tea】Shinsyu soba chaSpeaking of the area that sells "...", yes, Nagano, which is famous as a locality of soba! Locals who are familiar with soba usually think that they choose to drink soba tea after all, in fact, it is loved by tourists visiting Nagano. Nagano is a hot area that can not be talked about in the last few years, such as the opening of Zenko-ji Temple, the Suwa Taisha's Onchi Festival, and the setting of the Taiga drama. If you have come to Nagano, you will be convinced that your hand will extend to a strong drink.

"I think that you have purchased from the home of the conventional line at the home of the Shinkansen and you have chosen to accompany you on the trip.【Tea】Shinsyu soba chaBuy a rice ball and get on the Shinkansen. The aftertaste is refreshing, so it goes well with food. "

カフェインゼロのため、子どもと一緒に飲めるという声もあり、家族旅行のお供としても頼れる存在かもしれませんね！

this"【Tea】Shinsyu soba chaPay attention to the package! Something, eh? Do not you think so? The hint seems to be "color". Speaking of tea packages, green tea tends to be green, hoji tea is orange, and it tends to be close to the color of tea, but this is boldly bold white letters!

"When I made my debut in 2015, I adopted a brown package. When deciding on the design for the second generation of last year, I asked for opinions from various people such as local Nagano people and JR East Nagano branch office. Then, a casual conversation came out saying, "The color of the" Goodwill "of the soba restaurant is amazing."TokyoIn the soba restaurant, "Goodwill" was a white image, but there are a lot of wrinkles here. Not only the raw materials but also the package, I wanted to take care of Nagano's uniqueness. "

なるほど！おそば屋さんの「のれん」のイメージだったとは！しかも、よく見ると、色だけではなく、どことなく藍染めの生地を思わせるような質感の印刷。さりげなく、そばの花と信州の山も描かれています。長野色の強いパッケージ、手に取ったらじっくり見てみてくださいね。

"When it comes to buckwheat tea, it's something that comes out at a soba restaurant, but you can buy it with a vending machine!" And it has attracted attention as a previously unthinkable drink.【Tea】Shinsyu soba cha". That's why many voices said, "I want to drink more." So this time, in addition to the existing 280 ml, a capacity increase of 350 ml has also appeared anew!

「好評だったこれまでの味わいは変えずに、容量をアップして、1月24日、長野県に登場します。長野県を訪れる際には、ぜひお試しください。その他のエリアでは、280mlサイズを展開しています。」

When I drank on the road, it was so delicious that it was so popular that some would like to buy it in a case.【Tea】Shinsyu soba cha". When visiting Nagano Prefecture, check out the 350ml size you can drink!

※ "acureDrinks that can be purchased at Vending Machines vary depending on the station and time.
※ "acureThe location of the "Vending Machine" will be updated from time to time.

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