It is a link for moving within the page

acure Lounge

迫 Sgo Arm Operators!か ら "There is a station vending machine" TopInterview “Backstage behind the production of level sales”

2016.12.22

*** Please note that the content of the article is as of the time of creation and may differ from the latest information. ***
* Please note that the content of the article is at the time of creation and may differ from the latest information.

迫 Sgo Arm Operators!か ら "There is a station vending machine" TopInterview “Backstage behind the production of level sales”

Installed at a station in the JR East area 'acurevending machine". The number of users is much higher than Matinaka vending machines. Supporting such a vending machine isteam acure"Operator!

Their mission is not only to replenish beverages. Choose a beverage according to the location & needs, or do some unexpected maintenance. Sometimes I even think about the children's customers.

今回は、スゴ腕オペレーターの3人に、『アキュア自動販売機』の舞台裏を教えてもらいます。

Research skills are essential to earning "I wanted this!"

迫 Sgo Arm Operators!か ら "There is a station vending machine" TopInterview “Backstage behind the production of level sales”

The key to increasing the value of vending machines is to align the products that customers demand. The three people (Mr. Inoki, Mr. Kaneko, Mr. Saito) who responded to this interview are in charge ofTokyoSouth area of the heart. Both are very high sales areas.

First of all, please tell me how to select products at the station used by various people.

Tochigi "70% of the products lined up in one vending machine areacureItems specified by the buyer of the vending machine. There are six or more combinations in this specification, all of which emphasize general needs. Given the characteristics of each station and the location of the vending machine, one of six patterns is being adopted. "

Saito "The remaining 30% are the products we operators choose. Consider what products are required while working at the station every day,acureWe are choosing from more than 100 products adopted by vending machines. "

Kaneko "ITokyoI'm in charge of, but the best seller is the Shinkansen area. Tea system often goes out. It will be a lunch box. However, coffee is also popular near the home smoking area. When choosing a product of 30%, it is decided after taking such characteristics into consideration. "

Saito "I felt that I did it at work, but the sales were good, but I could not sell it. That is because the selection of the products to be arranged is a batch."

そう、『アキュア自動販売機』利用時に「あ、コレ欲しかった!」があるのは、「アキュア」のバイヤー&オペレーターによる商品選定のおかげなんです。

Which column sells? The operator talks, "There is a vending machine"

迫 Sgo Arm Operators!か ら "There is a station vending machine" TopInterview “Backstage behind the production of level sales”

It is also the operator's job to decide the product arrangement in the vending machine.

Tochigi "The products of the same manufacturer are arranged close to each other, or they are dispelled in reverse. Coffee is black, sugar, sugar, etc. ... and so on, in order of taste. The arrangement shows the sense of the operator's sense. It is a place. "

Saito "Children want to press the button. So I put the juice down. On the contrary, I'm placing the coffee and energy products for adults on the top."

The arrangement is full of sense and compassion too ... ......! Where do the products tend to sell best?

Tochigi "SuicaWhen purchasing with, press the button and then pay at the touch on the center of the aircraft. In this case, press the left half of the button towards the aircraft andSuicaIt seems that the movement of touching ... is smooth. On the contrary, in the case of coin, there are many people who put it in the slot on the right side of the aircraft and press the button on the right half of the aircraft. "

金子「右利きの人が多いので、同じ商品が並んでいた場合、右側のボタンのほうが押されやすいという傾向もありますね。」

Because of the sold-out pear and beautiful vending machine, super frequent replenishment and cleaning

迫 Sgo Arm Operators!か ら "There is a station vending machine" TopInterview “Backstage behind the production of level sales”

"acureIf you look carefully when using a vending machine ', you should notice that there is little lighting on the' ready (sold out) '. This too depends on the daily effort of the operator.

Tochigi "Vending machines are meaningless if you don't have the products you want when you want to buy them. So once a day, the machines that sell well are refilled twice a day."

金子「東京駅の新幹線エリアは、1日3回補充する機体も。大型連休・帰省ラッシュ時は、さらに回数がアップ。実はこれ、スゴイ回数なんですよ。『アキュア自動販売機』以外であれば、週1回巡回するだけでも頻度が高い機体なんですから。」

迫 Sgo Arm Operators!か ら "There is a station vending machine" TopInterview “Backstage behind the production of level sales”

It takes only 5 to 10 minutes for the time it takes to refill one machine. Point is "snapping of the wrist!" Saito-san. Mr. Saito, who is replenishing with familiar hands, everyone,ekinakaThat's why you have to be careful.

Kaneko "If many bottles fall, there are many peopleekinakaThen it may be an accident. In vending machines such as in the building of Matinaka, we have six drinks to replenish, butekinakaSo, especially with emphasis on safety, we are replenishing four each. "

齋藤「『アキュア自動販売機』は、多様なメーカーの商品を並べるブランドミックス機。そのため飲料の価格は、まちまちなんです。例えば今年の秋に発売された『贅沢デミグラススープ』は170円。はじめて見たときは、『自動販売機飲料もここまで本格派に進化したか!』と驚きました(笑)。なので、商品入れ替え時には価格表を持ち歩き、価格表示に間違いがないかを指差し確認しています。」

迫 Sgo Arm Operators!か ら "There is a station vending machine" TopInterview “Backstage behind the production of level sales”

After refilling, we will do detailed work such as timer setting using remote control attached to the machine so that the beverage will not be sold until it gets cold & warm. A POP tailored to the season, such as "Let's warm with HOT drinks!"CampaignsPosting of information etc. is also in charge of the operator.

In addition, it seems that we mainly clean the places that touch your eyes & hands, such as buttons and cases. In the cleaning area, to such a surprising place like Chot ....

Saito "Sometimes even if you insert a coin, it will come out smoothly, is it often there is a problem with the coin side, but it can be avoided if the coin sorter inside the machine is clean. Pocket Coins taken directly out of the room have lint and so on, so more trash than expected. "

Certainly, when you are rushing at the station, it's likely that you will get stuck if you can not insert coins .... Various concerns have led to a comfortable vending machine.

楠木「キレイな自動販売機を目指すのは、お客さまに気持ちよく買ってもらいたいから! あとは、我々のプライドみたいなものです。(笑)」

I want to be a growing vending machine. It is our role to protect it

迫 Sgo Arm Operators!か ら "There is a station vending machine" TopInterview “Backstage behind the production of level sales”

"team acure"Has been steadily increasing sales year after year from the beginning.

Kaneko "I think,TokyoThe vending machines in the Shinkansen area are probablyTopclass! Airframes in other areas are not the same as vending machines in the city. "acureThe general sales of Vending Machines is equivalent to the sum of multiple units installed in buildings with many users in central Tokyo. "

Saito "Weekinaka"Where should I put the aircraft?acureI'm thinking with a supervisor of a vending machine. As an aside, I think that the best selling vending machine is the aircraft in front of almost any station where you climb or go down stairs. "

Tochigi: The goal is to improve compared to the previous year, but this is quite a bit weird (laughs). I want to put more airframes here and such a drink as well ... There are still many things I want to do!

Last of the interview, three of the operators said, "As the major replacement of products is summer and winter, as of December, we are already planning plans for next summer." It is an unmanned vending machine, but it has the operator's sweat and workmanship. "acureIf you see a vending machine, try to imagine what kind of operators are working here at Coco, from the products / arrangements in a row.

広告主名:株式会社JR東日本ウォータービジネス
広告主連絡先:東京都渋谷区恵比寿南1-5-5 JR恵比寿ビル9階 電話番号03-6853-6001
媒体名:アキュアラウンジ

COLUMN

Big data analysis, product development .... Such members are also active!

Big data analysis, product development .... Such members are also active!

Besides the operator, "team acure"Many workers are active." Also, along with the power of the operators, the big data of "when", "where", "who" and "what" are used.

How do you choose 70% of the basic products? What thoughts did you put into product development? Attention to such further behind the scenes!

New article of vending machine

Contact information

Advertiser name:
JR East Cross Station Co., Ltd.
water business company
Advertiser contact:
5-33-8 Sendagaya, Shibuya Tokyo
South Gate Shinjuku Building 2F
Medium name:
acure Lounge

It is the end of the page