It's completely spring! There should be many people who will start a new life, such as going to school or getting a job. Even if you say "No, nothing else changes ..." but fresh "new students" and "newcomers" come close to you, will you feel refreshed?

Therefore, this time, we will introduce a number of "trivia and small neta related to spring" which is likely to be a trigger for conversation with people we meet for the first time to get started with new feelings & for the first time!

By the way, why are schools and companies starting in April? (* 1) Why is it not "April" but "April"?

Speaking of the entrance ceremony in Japan, April (* 2). However, the start of September is common in the United States, the United Kingdom, and other western countries. Singapore and Australia in January, Brazil in February, Korea in March, Thailand in May, the Philippines in June ... and the timing is falling apart, especially "April begins" is considerable minority. So why is Japan in April? Although there are various theories, it seems that there is a close relationship with the “Japanese industrial structure”!

※ 1, ※ 2 Some schools adopt "fall entrance" with the admission time not September but September. Also, depending on the company, the fiscal year may differ

The time is Genroku ... a little later, the end of the Edo period. Speaking of Japan's main industries at that time, "primary industries" such as agriculture, forestry and fisheries. According to the image of "yearly contribution" often seen in historical dramas, the source of tax revenue was "rice".

とはいえ、お米や農産物をそのまま税金として国に納めるわけにもいきません。大まかにいうと、秋に収穫したものを売ってお金に→税金が納められる→納められた税金を元に予算をが組まれる……という流れになるのですが、これでは“新しい予算による新しい1年”を1月から始めるのには、無理があったご様子。そこで、「4月はじまり」となったんだとか。

At the same time, it seems that one of the major reasons was that it was in line with the fact that the fiscal year in the United Kingdom, which had an influence on the world and Japan at the time, was "April started". Then, it is a reason that schools and companies also follow the rules of the country.

当たり前のように毎年迎えている “新年度”、そして「4月はじまり」。ひもといてみると、こんな面白ヒストリーがあったのですね！

In Japan, "Sakura" is indispensable as an image of a new life. Recently, the number of tourists visiting Japan aiming for the cherry blossom season has also increased. The scenery of spring in Japan is being loved not only by Japanese people but in the world! Cherry blossoms have been loved and loved by Japanese since ancient times. However, during the Nara period, the most popular spring flowers were not cherry blossoms. Well, what kind of flower is it?

That is "ume"! In the many leaf collection that is the oldest Waka collection in Japan, it is overwhelmingly abundant that the subject matter of plum is more than 100 necks, and it can be seen that the plum is loved more than the cherry blossom. However, in the Heian period "old age Wakashu" · "new age now Wakashu", the situation reversed. Popularity is totally the thing of cherry blossoms.

The reason is likely to be the "origin of the name" of cherry blossoms. There are also various theories, but the theory is that the "sa" of "Sakura" means "the mikura" where the god of the field and the "kura" can sit. Like this word, let people pray to God of five grain riches under cherry blossoms. Therefore, many cherry trees are planted around the fields, and it is said that the cherry blossoms have become particularly loved as a place where God is present.

By the way, it seems that this feast for praying to God is also the origin of "Hanami". What's more, the political intent is behind the fact that cherry blossom viewing has spread to the general public!

During the Edo period, Tokugawa Yatsushiro Yoshimune promoted tree planting of cherry blossoms as part of "Reformation of Kyoho". The aim was to have security and flood control measures, and to have people with dissatisfaction with the world and the Shogunate, to have the goal of degassing by enjoying cherry blossom viewing!

In addition, the bank was loosened by frost and so on in winter. If it is just the time of the rainy season, there is a risk of destruction. However, if cherry blossoms are planted on the bank, the disaster prevention intention that the ground will be compacted by flower visitors in spring and it will be easier to prevent the collapse will be included! There were good reasons for the fact that the banks of the waterside and the riverside are famous places for cherry blossoms, as well as the “hori-dori” that was the castle wall that surrounded Edo Castle!

Takaga Sakura, Dodo Cherry ... Various stories were hidden here as well.

When a new life starts, encounters and connections with new people are born. Communication techniques to build a better relationship ... It is an exaggeration, but it is actually a bit of a chance to get along well!

If you are troubled with a conversation, you may use the "small neta" that you introduced as a trigger, and still, to convey a feeling of greetings and gratitude, a small but big step! And, speaking of "small material" that can be used for daily conversation, "anniversary"!

Speaking of thanks, "Working Appreciation Day (November 23)". A festival called "The New Year's Eve", which appreciates the bounty of agricultural products, was enacted in 1948 as "the day when people respect their work and people appreciate each other".

And in the sense of gratitude to the familiar people, "Mother's Day (the second Sunday of May)" and "Father's Day (the third Wednesday of June)" are familiar as well. The birthplace of these memorial day · In the United States, we will also thank each other for their work, such as "Boss Day (October 16)" and "Secretary Day (the last Wednesday in April) It's also an anniversary.

It may be embarrassing to convey a feeling of gratitude towards the face, but with such anniversaries as an opportunity, do you feel that it will be easier to say?

When telling your feelings of gratitude, add something a bit ... well, how are you? For friends and family, if you are a colleague or junior at work, put a hand-written card with gratitude, try to put a message on the sticker, put a candy or a drink at your desk.

If it becomes a full gift, the receiving party may be ready for a while, but if such care is made casually, it may be said that it has taken the first step to advanced communication people?

新しい季節、新生活——新しいことにチャレンジするにも、よい機会！　というわけで、最後に、さらに一歩進んだ“最新テクノロジーを使ったコミュニケーション術”をご紹介しましょう！　

これ（上の写真）は、『イノベーション自販機』。JR東日本の東京駅や品川駅など、大型ターミナル駅を中心に設置されている、アキュアの最新自販機です。一般的なエキナカ自販機に比べて大きく、商品サンプルの代わりに美しい液晶画面がフロントを飾る、黒いクールなボディが目印。そして、この『イノベーション自販機』で使えるアプリが『acure pass <アキュアパス>』です。

I bought a drink that I wanted to drink on the moving train, and I'm at the station after thatInnovation vending machineJust hold the QR code displayed on the app screen!

It is not in front of the vending machine but in your own smartphone that you purchase the product. So, change orSuicaThere is no need to search, etc., and the time to select a product in front of the vending machine is also a shortcut! You can enjoy new ways to buy and enjoy drinks going a step further ahead of “Cashless” in a busy morning or on the move.

In addition, there is also a "present function" (* 3), where you can give a drink you bought to a friend, colleague, family member, etc.! And this spring (April 10 ~), this "acure passNew features added to! Until you take out the product, you will be able to buy a drink without touching the vending machine, which will make it more convenient and fun to use.

While moving around with juniors and co-workers, I just had to bother with the conversation and just messing with my smartphone ... there should be no one. It is also a valuable time for each while moving, but a good opportunity to deepen communication!

I want you to use the convenient smartphone more fun-this "such thought was also putacure pass"When"Innovation vending machine". Please share the new “drink & communication” way with new friends.

※ 3 on both the gifting party and receiving smartphoneacure passMust be installed.

◆ Contact
Advertiser name: JR East Japan Water Business Co., Ltd.
Advertiser Contact:TokyoShibuyaDistrictEbisuMinami 1-5-5 JREbisuBuilding 9F
Phone number: 03-6853-6001
Media Name:acureLounge