Thought to drink comparison | Aomori apple series |Product Lineup|acure＜acure＞

"Compare drinking" sale

In the last series, "compared to drink" sale on the theme of "seasonal feeling"!

Because the taste you want to drink changes depending on the season,

spring: "Sour taste × sweetness"
summer: "Sour taste × sour taste"

autumn: "Sour taste × sweetness"
winter: "Sweet × Sweet"

Selling to be able to "compare drinking"

Have them enjoy the difference in the taste of apples!

Also from the customer's voice, the effect of sales compared to drinking during the "season"

acure members 80% or more of But "Compare drinking" Evaluation to

"Drinking compared sale" is

We will continue this year!

About drinking comparison of "season"acure members Questionnaire (conducted in September 2017) N = 1,208

Developmental bud "notice" (About drinking and comparing series 7)

About drinking comparison sale of series 7

acure members What is your voice? There are a lot of people who still do not know about "compare drinking"

Although evaluation to comparison with drinking is high, it is the result that 10% is compared if it actually compares drinking and is compared.
As a result of not being able to compare and drink more than one breed yet.

Customer's voices(questionnaire)

The reason why I like the "Aomori apple series"

The point that is evaluated Aomori apple series is

Straight juice 100%
The taste of apples
Design that conveys taste and luxury

The charm of the "Aomori apple series"acure members Questionnaire (conducted June 2017) N = 3,638

We will tell you about the "real feeling", "texture" and "stickiness".

We want to have a series development that clearly shows the difference in taste depending on the variety, and let us know the fun of "compare drinking".

In the voice of "seasonal" drinking comparison, "Sour taste" and "sweetness" drinking popularity is also high popularity!

Direction to aim for (concepts and sales types)

Aomori apple series 8 concept

The theme is
"Compare the difference in taste with red and yellow apples"

We will convey the goodness of "Aomori apple" with easy-to-understand "compared to drink".

[Dealing difference] red apple x yellow apple [Difference difference] sour × sweet

Acidity and sweetness balance image (as of September 2017)

product

taste

Through the series, with the theme of "comparison of drinking red apple and yellow apple",
We will develop to have you enjoy the difference in appearance and the difference in taste.

The first installment "acidity (【Juice】Aomori ringo "Kiou") × sweet (【Juice】Aomori ringo "Tsugaru"The second "Coming soon ..." The third "Coming soon ..."

Our company and the history of apples (Ashimori prefecture apple history)

The relationship between the Company and Aomori Prefecture apples is a drink using Aomori's poisoning apples.ekinakaIt is the beginning of selling at.
After that, in March 2010, we sold jelly drinks of Aomori apple, and in November of the same year, we sold “sealed squeezed straight juice” using apples from Aomori prefecture in collaboration with JA Aoren.

※ About sealed expressionHereWhat

Image of our company and apples from Aomori prefecture

Joint development product with JA Aoren in September 2017 as Aomori apple series
Cumulative shipment number24 millionTopped!