Aomori apple red ball blend
acure made

Aomori Prefecture apple series 5
Sealed squeezed straight juice blended with 20% of "Kotama" varieties

Product development person in charge

Product development person in charge Profile

sex:
Woman
Age:
Early 20's
hobby:
Seaside walk
First shot【Juice】Aomori ringo "Tsugaru"Release date: 2014.11.25, the second installment Toki release date: 2015.1.27, the third release"Orin"Release date: March 10, 2015, 4th edition"Fuji"Release date: 2015.4.14, Limited release Kodama blend Release date: 2015.6.30

1Aomori apple series 5Product Lineup

Valuable apple! What is a red ball?

Aomori apple red ball blend

Aomori Prefecture apple series 5
Sealed squeezed straight juice blended with 20% of "Kotama" varieties
※TokyoLimited release in 23 wards and Aomori prefecture

Kodama's Profile

Father x mother Natural cross seedling
My features It is characterized by firm acidity and aroma.
Harvest time Mid-October

What's precious?

"Kotama" is native to New York State in the United States, and it is a bright red apple introduced by pioneers to Japan in 1894. As its name suggests, it is a bright crimson apple, with a small spit and a strong acidity, and the texture of the flesh is finely and fragrant. Aomori Prefecture has the largest production volume, but it is delicious as a raw food, and because it is in high demand as processed goods such as sweets and dishes, it is really valuable that it can be used as a juice. The Aomori apple series 5 is the best-selling Aomori apple blend that contains 20% of such precious red ballsTokyoLimited release in 23 wards and Aomori Prefecture. How about trying to taste the "red ball" which has been loved for many years by the well-acidified Japanese for many years.

Japan's best, the world's best,acureMembers' No. 1!"Fuji"What is it?

【Juice】Aomori ringo "Fuji"

Aomori Prefecture apple series 5
The fourth is ""Fuji"'A variety of closed squeezed straight juice

"Fuji"Profile of

Father x mother Kunimitsu x delicious
My features It has a good balance of sweetness and sour taste, and is characterized by a refreshing after-effect juice.
Harvest time Mid November

What is No. 1?

Aomori Prefecture boasts the largest production of apples in Japan. Among the Aomori prefectures, it is proud of the production volume of"Fuji""is. ""Fuji""Is not the only species in Aomori Prefecture, in Japan and in the world, has become the most productive variety.
Also, about 8 varieties of Aomori applesacureAs a result of taking a questionnaire to the members, the varieties that had the most opinions of "I know the name", "I have eaten" and "I would like to drink 100% straight juice from now on""Fuji""was.
acureThe members are expecting a good balance of sweetness and acidity, with a refreshing aftertaste."Fuji"Please do not miss this.

King in an apple!"Orin"What is it?

【Juice】Aomori apple"Orin"

Aomori Prefecture apple series 5
The third is ""Orin"'A variety of closed squeezed straight juice

"Orin"Profile of

Father x mother Golden delicious × India
My features Representative of yellow varieties. It is characterized by its strong sweetness and its distinctive aroma.
Harvest time Mid November

Sweeter than Toki?

A yellow variety that is named with the meaning of "the king in the apple""Orin"". ""Fuji"""【Juice】Aomori ringo "Tsugaru""The third largest production after the", even in the apple series, has been joining the group from last year!
It looks like the acidity is strong from the appearance of blue, but in fact, it has a higher sugar content than "Toki", which has received great popularity this year, and you can enjoy sweet sweetness. By all means, ""Orin"Please enjoy the sweetness of "

Aomori Prefecture also pays attention! What is Toki?

【Juice】Aomori ringo "Toki"

Aomori Prefecture apple series 5
The second is the sealed milk straight juice of "Toki" variety

Toki's Profile

Father x mother "Fuji"×"Orin"
My features It has a good balance of sweetness and sourness, and is characterized by a refreshing aroma and juice.
Harvest time Late October

2004 breed registration

Toki is Aomori's savior! ?

In recent years, while the labor shortage due to the aging of farmers has become serious in apple cultivation, yellow varieties that do not require coloring management work are attracting attention. In the early maturing species "【Juice】Aomori ringo "Kiou""The existing in the late life species""Orin"In addition to the above, “Shinano Gold” etc. has been increasing, and there have been no promising yellow varieties among mesophilic species. The origin of the name, Toki-san, who started the training, began training in 1985, and spent 16 years until 2001, when it applied for registration after various examinations and characteristic surveys. The varieties registered in 2004 have been appreciated in the market for their deliciousness since around the following year.

※ The grower, Toki-san, has been recognized for this achievement, and in 2010, the Aomori Prefectural Apple Association has received the "Kimura Mochi Award", which is presented to the Aomori Prefectural apple industry's distinguished employees.

The sweetest in early maturing varieties!【Juice】Aomori ringo "Tsugaru"What is it?

【Juice】Aomori ringo "Tsugaru"

Aomori Prefecture apple series 5
The first is "【Juice】Aomori ringo "Tsugaru"'A variety of closed squeezed straight juice

【Juice】Aomori ringo "Tsugaru"Profile of

Father x mother Red ball × Golden delicious
My features It is characterized by low acidity and fresh sweetness.
Harvest time Mid to late September

why"【Juice】Aomori ringo "Tsugaru""Is the first one?

Aomori apples are harvested by variety from August to November, and in Aomori prefecture, those harvested from the end of August to around September 20 are called early maturing varieties.
It is said that the sweetest of the early ripening varieties that will be the early harvest of Aomori apples【Juice】Aomori ringo "Tsugaru"Is rich in fruit juice, and has a rich sweetness and mellow taste. We want to deliver to you all the freshly picked apples from Aomori Prefecture, the first of them.【Juice】Aomori ringo "Tsugaru"It is said that

2The theme of Series 5 this time from the analysis results of Series 4 last time!

We analyzed series 4 apple juice ※Suica-From Pos data

1. Time zone analysis (period: March-August 2014)
1. Time zone analysis (period: March-August 2014)

Apple juiceMorningAnd sell in the evening

2. Gender ratio analysis (period: March-August 2014)
2. Gender ratio analysis (period: March-August 2014)

WomanOften purchased

3. Repeat rate analysis (Period: March-June 2014)
3. Repeat rate analysis (Period: March-June 2014)

repeatHigh rate

From the analysis results, I thought that there is a possibility that you can purchase more if the following points are further improved.

  • ◎ More like fresh juiceMorningI would like to drink
    Let's express "100% straight juice" by design firmly
  • WomanTo drink more
    Let's express a woman's favorite premium feeling by design
  • repeatAs you can purchase
    Let's make an easy-to-understand design with 'apple' juice
Improve the series 5 firmly!

acureWe had members participate in design selection

Lined up the three designs ... I asked a few questions, such as which one feels like "the texture of a book just squeezed an apple, the apple juice likeness, a sense of luxury".

acureMembers' discussion
acureMembers' discussion
Overall No. 1 ... C pattern!

No. 1 is comprehensive ...C patternwas!

  • Conducted in July 2014acureMembers' Questionnaire

3~ History of our company and apples ~ Aomori apple history

The relationship between the Company and Aomori Prefecture apples is a drink using Aomori's poisoning apples.ekinakaIt is the beginning of selling at. After that, it sold jelly drinks of Aomori apples in March 2010, and used apples from Aomori prefecture in joint development with JA Aoren in November of the same year.Sealed squeezed straight juiceSold.

  • About sealed expressionHereWhat
History of our company × Aomori Prefecture apples so far

In December 2013Joint development products with JA AorenButAomori apple seriesAs
Cumulative sales number10 millionTopped!