Development story【Soup】Hieshirazu-san no ginger chicken soup
【Soup】Hieshirazu-san no ginger chicken soupReleased on September 25, 2014
Working female savior!
This year'sekinakaPlease take care of your coldness measures to "Cold"!
Product development person in charge Profile
- sex:
- male
- Age:
- Early thirties
- hobby:
- General baseball and cute children's lullabies
1Why at a vending machine for soup drinks?
I wonder if everyone has also experienced it.
very muchColdGoing out of the day.
Just warm in the shopsdrinkTo buyWarm your body and hands... such an experience.
ekinakaThe same is true.
It's cold when you wait for the train at the station's home, right? Such time,ekinakaVending machineThere are people who buy hot drinks and warm their bodies and hands.
Especially popularSoup systemIt's a drink! !
2The keyword is "soup x female"! ?
ekinakaLet me talk a little about the soup-type beverage of the vending machine.
First,Popular regardless of genderWhat is "corn potage"!
You can enjoy toromi and texture, so it sells well in the evening when you are a little hungry.
next,Popular with menWhat is "Shiruko"Or"Onion soup".
AndPopular with womenWhat is "...?"
In fact, soup-based beverages that are popular with women in KoreNoHm.
Hmm? That means ... If there is a warm soup-based beverage that women insist on wanting to "want!" And "want to buy!"ekinakaAre vending machines and soup-type beverages buzzing ...?
I thought that way.
It is such an image when expressed by data analysis ※Suica-From Pos data
3Why is it a "sauce"?
By the way, although the keyword of soup × woman was decided ...
What should I do ... what ...? what should I do…?
One day lunch that I kept troubled.
At the break room, I was put in a circle where women were having fun lunch and thereI used gingerThere is a woman who is eating a cup soup "Cold Chizusan Series" ...
I "Is sore delicious?"
Woman "Huh? You don't know? It's cold in cold season!"
I "Everyone knows?"
Women "Of course!"
Me "···!"
It's a ginger! !
Ginger also has the effect of making the body feel warm ...It's a ginger! ! !
FourDo you make with women who are not good at cold weather?
If you do it, "Toton!"
"Winter = Cold = Cold".
actually Six women who are not good at cold weather ( acure members Was chosen from ) And holding a round-table discussion with five pro's “Nagatani Ensei Shikabe” women Make a product together I decided to!
First of all, there were several types of soup base and taste, such as Sanken-to and tail soup, but we decided to go with chicken base. And the package at the round-table discussiondesignStrength to feel or ginger "Production degree"With everyoneI decided to try it.
everyone's"Commitment"Packed"
【Soup】Hieshirazu-san no ginger chicken soupIs completed!
It is surely cold this winter. I'd love to,【Soup】Hieshirazu-san no ginger chicken soupPlease drink and warm your mind and body! !