In spring, the city was filled with greenery.

People who are "dango rather than flowers" have noticed?
Please note that "green" sweets such as Uguisu mochi and mugwort dumplings are beginning to line up!

Speaking of "green", don't forget <Matcha Sweets>!

Not only in spring, but now all year round and around the world, <Matcha> is very popular.

This "acure Lounge" has always fascinated us ＜ Matcha ＞ Pay attention to.
I can only taste this spring ＜ Matcha sweets ＞ I will also introduce a new face!

By the way, time is Kamakura era.

It is said that the origin of the tea culture in Japan was that the founder of the Rinzai sect, Eiji Nishizen, brought back tea seeds from China, promoted their cultivation, and told them how to drink them.

After that, the culture of tea was further shaped and enhanced by the hands of Sen no Rikyu.

Matcha is an indispensable part of the tea ceremony.

However, it seems that it has been about 30 years now that it has been widely used and loved widely as it is today. Surprisingly recently.

The originator of <Matcha Sweets> is said to be sweets and matcha ice cream produced by a long-established teahouse in Kyoto (there are various opinions).

Since then, many familiar green tea sweets that you can easily buy at supermarkets and convenience stores all over the country have appeared, and they have become a staple flavor in no time.

Of course, the secret is the taste.
The high aroma of tea and a slight bitterness spread softly.

Popular enough to understand the word "MATCHA" even in foreign countries.
There are many cafes offering drinks using matcha not only in Japan but also overseas.

When you are a little tired, when you want sweets, when you want to enjoy the taste of matcha ...

It's nice to taste it slowly in the cafe, but when you want to drink now, wouldn't it be nice if you could buy it quickly and quickly?

< acure > has moved to respond to the voices of Matcha fans!

Finally, you can buy rich <Matcha Sweets> at ekinaka !

Jane!
Sorry I made you wait!
＜acure made＞ of "【Sweets】Zeitaku vanilla milk" series !

But take a closer look at the picture above.
The can on the left looks a little different from usual ...

Yes, this is the new work of this spring " 【Sweets】Zeitaku vanilla milk matcha " (Hereafter, matcha) ”!

The "【Sweets】Zeitaku vanilla milk" series, the shocking debut was in 2016 (The story behind the debut was Here ).

According to the phrase "almost like soft ice cream", a number of people became addicted to its smooth and rich sweetness. Since then, it has become a popular series with different flavors every year!

And this is the "Matcha" that I said in a praise!

"Matcha is very popular not only in Japan but around the world. It's also a staple in sweets. Above all, it goes well with milk! We developed it with confidence that it is absolutely delicious."

Mr. acure of Acure, who is in charge of product development of the "【Sweets】Zeitaku vanilla milk" series.

Oh yeah, the "【Sweets】Zeitaku vanilla milk" series is milk!

""【Sweets】Zeitaku vanilla milk plain "(plain) is 60% milk from Hokkaido. It has the same deliciousness as usual." Matcha "is 50%. Do you know why?"

The rich flavor with plenty of Hokkaido milk is the point of this series.
If you decide on the mix based on that, there should be the "stickiness" unique to acure...

"That's right! While maintaining the delicious taste of milk that is smooth and rich, which is a feature of the series, as a result of searching for the best balance with the taste of matcha, it became 50%."

And of course, matcha is also "sticky"?

"As a result of trying matcha from various production areas, we met each other in this" Nishio matcha ".

Nishio City, Aichi Prefecture, boasts a history of more than 730 years and is one of Japan's leading producers of matcha.
Nishio's matcha is the first local brand in the field of tea that is limited to matcha in Japan. ''

"We carefully examine not only the production area but also the materials and make the most of it.
This is an indispensable commitment when making <A acure made products.

We are <A acure made We take pride in the brand, and we use materials that are made with the same thoughts as acure. ''

"【Sweets】Zeitaku vanilla milk" series Speaking of the uniqueness of the package.

A product sample (bottom photo) that became a hot topic asking, "Is soft ice cream sold to ekinaka?", Rare cans with hidden characters lurking in the background landscape of the farm, and so on.

Unique products have been incorporated into each product of the series.

Of course, this "Matcha" is also playful.

What appeared on the farm this time ...?

Ninja! !

"I tried to capture the Japanese taste by saying that it is matcha. If you look closely, you can see that a certain part has a scroll-like appearance."

However, somehow Ninja is a surreal on a peaceful ranch.

“And I'm a ninja, but I'm not shining at all,” Okawara laughs at.

"The playfulness of the package is one of the ways to get this product to know and hold it. If you actually pick it up and taste it, you will be able to understand the appeal and true value of this drink!"

The picture above shows a black acure at a station called " Innovation vending machine " ].

With a lot of drinks lined up, "Matcha" ranked in No. 3 popularity (*)!
It's been a while since it was released!

There are also many fans who are buying and purchasing "plain" and "matcha".

"This series, which received a lot of attention at the time of its release, was unique, but I think the factor that made it a popular product was the" quality of the contents. "

A break time, fill your stomach in the evening, and reward your hard work for the day.
As its name suggests, "luxury and rich taste" is loved by many fans.
It is a rare product that can be sold during the evening hours even among acure.

It looks like a unique product, and the contents are authentic.
This gap may also be a secret of popularity. ''

In this way, ekinaka came to be able to enjoy <Matcha Sweets>, but "there are more and more people enjoying it at home these days," says Ookawara.

* As of late March 2020

"In addition to drinking right now, in response to requests that you want to enjoy slowly or buy in bulk, < acure official online store ＞ is also on sale .

At home, it seems that there are people who enjoy variations by combining with other drinks such as coffee and hojicha.

What is your favorite way to enjoy Okawara?

"I like to drink it as it is. I feel tired a little ... I am healed by this drink."

“Matcha, which is unique to this season, and the classic“ Plain. ”I want you to enjoy the rich flavors and unique flavors unique to this series in your own way of enjoying.

If you discover a new way of enjoying, please let us know on SNS etc. "

It's getting warmer day by day. At this time of day, you can have a relaxing and rich relaxing time with the two flavors of "【Sweets】Zeitaku vanilla milk" that are well-chilled!

* acure official SNS account is twitter > And < facebook Check>